Impossible Foods-AT YOUR DOOR
Useful and purpose
The competitor chosen for website evaluation is Impossible Foods. After analyzing the website of Impossible Foods both on desktop and mobile phone, I believe that the website is useful as it has given descriptions of the food that is being sold and other interesting information that guides a user not about the food only but also about how consuming the products of Impossible foods will benefit our land.
It does seem to have a purpose it not only tempts to add the products into your menu but also explains the science of meat from plants.
User Centered
The products are affordable and quite good for health as well. The website is user centered both on desktop and mobile phone. As the required information that any user is looking for is available and satisfying the needs of the consumer. The goals of the business are also met everything is communicated well. It is definitely a pleasure to use as attractive pictures and Gifs of food is used with charming colors that gives a soothing effect to eyes and drooling to your mouth.
Innovative Design
The overall design of the website is good. We cannot say that it is innovative completely the tabs are same as in other basic websites. However, some of the features are quite attractive as there is a separate page explaining why the products should be on the menu and how the science of plant meat works. The colors used are great combination of bright and pastels that has a very sorted appearance all together.
Personality
The website does resonate with the personality of brand as it is Impossible Foods which can be clearly seen the design and outlook of the website. The products are healthy as compared to other meat products and the light colors used represents the healthy side of the company.
Aesthetics
When it comes to website, aesthetics is a combination of few special elements such as colors textual content, images, navigation, alignment, white space, consistency and continuity. According to my experience, I believe that Impossible foods is quite sorted website with perfect proportion of colors, user-friendly and easy to navigate. The text used is not messy but brief and understandable, there is also enough space is left on the sides to make it look clean. The images used are tempting that salivate your mouth and everything is perfectly aligned.
Responsive Design
The design is responsive as the user interface face design fits smoothly to desktop and mobile phones. The content of the website is consistent across different devices. The content of any website the crux of it. The business relies on the content of a website. However, the Impossible Foods have excelled in this regard as they used vibrant colors that looks attractive, interesting information given along with each main point, the use of the pictures is amazing as the patties are displayed along with cooked patties and people having them in Gif form that gives a motion to website. Overall, the content is engaging, convince, and educate the user, also, entertaining. Apparently, they do not seem to use the artificial intelligence. Although, using machine learning can help in increasing conversion.
After analyzing the whole website in depth, I have come to the conclusion that it incorporates most of hallmarks of a fascinating message. It has given the message of meat from plants and the overall interface has created a proper message for the user.
