Intelligent Nutrients
Websites have become a platform for companies to advertise their products, inform customers, and attract potential buyers. Looking at the Intelligent Nutrients I would not agree more to the statement. It was the first time I visited the website, and all the information was present educating me about the products and their brand. The site has the duty of making the first impression to consumers and potential buyers who have interest in the products. The site keeps playing displaying images with eye-capturing messages that draw the users to the products. The website is user-centered due to the design and the information posted. For instance, moving cursor along each topic provides more details as well as moving doing the site that has easily accessible information about the company operations. Thus, the easiness of use, colors, and images make it enjoyable to maneuver the site.
Additionally, the website uses modern technology in displaying its information that is convenient for the users and thus, it would be described as innovative. The site also uses curation to sort its content in an appealing way to the users. Besides, the site represents the brand personality by using messages that show what the brand stands for such as environmental conservation and non-toxic products. The company values consumer input and thus ensures to provide contact information for email, calls and other options. The content is exciting and convincing by emphasizing on the scientific research conducted before all products are released to the market. It teaches the users particularly people who are sensitive to the environment, about its ethical responsibility. Besides, it uses phrases such as “science proven” to show that the ingredients are natural. Therefore, Intelligent Nutrients website is not only informative about products, prices, brands but is also interesting.
