Interactive Content Marketing Trend Gives Hilton A Better Future

Nowadays, more and more marketers use interactive content marketing to attract consumers, they consider interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers. My favorite brand using interactive content is Hilton.

When Hilton learned interactive content, Hilton fell in love with it.

Hilton has used interactive content marketing for a long time. In 2008, Hilton cooperated with Reactrix to implement Samsung’s futuristic, interactive flat panel technology at select hub hotels across the company’s global portfolio. The WAVEscape technology will allow guests to interact with screens to choose services, look at meeting room configurations, or find events around the town. And in this project, Hilton and Samsung’s large-format-display 570DX video screen which offers guests a way to interact with the hotel’s wide array of services and guest offerings, attract many consumers. After that, people changed their mind to Hilton, this is a hotel company that keeps pace with the times. The launch of the interactive TV experience also helped Hilton emerge from the 2007 financial crisis.

Hilton is getting closer to customers through Polls and Surveys.

Polls and surveys are our most common way of interaction, but Hilton has made this simplest way of interaction an important part of the company. Hilton will make surveys in great detail and conduct detailed inquiry interactions with customers. After the survey, Hilton will conduct thorough data analysis, and then they will react by considering the opinions of consumers. As a result, they now get a response rate of at least 30% on their surveys and their abandonment rate fell by 6% in a year.

This is why I am interested in this brand because I have personally experienced Hilton’s survey. In 2015, I stayed at the Shanghai Hilton Hotel for three nights. When I finally checked out, the manager of Hilton invited me to do a survey and gave me a travel bag as a reward. In this survey, I pointed out the problem of too few clothes hooks in Hilton’s room, but I didn’t want it to be changed, but when I checked in again in 2016, I found that the number of hooks increased from 2 to 6. Combining this experience with my marketing research, I have a keen interest in this brand, not just an interaction, but also the brand’s attitude towards customers and services. In addition, I admire the powerful digital analysis capabilities of Hilton’s back office.

Interactive content will continue forever

In marketing, consumers have always been regarded as the most important part, and interactive content allows marketers to get close to consumers, get in touch with consumers, know what consumers want, solve their needs, and create their own business value. In addition, people are becoming more sensitive to privacy issues, and interactive content can solve this problem well. When you create immersive content that grabs a person’s attention and offers a personalized experience, you’ll find it easier to persuade people to provide their info. Users will enjoy the experience, and you will get valuable data for lead nurturing. Finally, if the service industry like Hilton does not pay attention to interactive content marketing and does not establish all aspects of contact with customers, then they can only be Eliminated.

So interactive content helps Hilton get better, and the marketing trend of interactive content will always stay.

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