Interactive content—Potentially Benign Communication with Customers.

Interactive content combines information and entertainment. Thus, the user feels stimulated to consume that content, which contains triggers to hold their attention.

For example, a quiz requires the person to go through all the questions and get the answer, which can be more difficult in an ebook or blog article.

So the content stops being passive and static and provides a better consumer experience for your audience.

Interactive content is the new strength of Content Marketing, and our Empathy Wine is no exception.

1. Product Recommendation Quizzes
Faced with customers who don’t know how to buy products, Empathy Wine provides a filtering mechanism that allows you to use quizzes to select the most suitable wine products for you.

2. Recipe Recommendation
Empathy Wine also provides users with interesting and practical advice on bartending, creating the use of their wine products can easily get started and become a bartending expert!

Interactive content marketing is conducive to building a friendly relationship with customers; for example, Empathy Wine through a simple product introduction service, can quickly close the distance with customers while not making customers resentful.

I think interactive content marketing will definitely become a trend. Interactive content may boost audience engagement and time spent on your site, which increases consumer stickiness and increases the likelihood of According to 88% of marketers, interactive content is useful in differentiating their business from the competition. Content converts twice as well as passive material.

Although it is not a very cutting-edge technology, its core lies in building relationships with customers, so there is great room for expansion.