IPSY — Your Personal Beauty Adviser
Imagine that you have a mobile personal beauty adviser providing the hottest makeup and skincare products just tailored for you; Imagine that you could get Sample-sized luxe beauty products in a cute glam bag delivered at your door monthly for a $12 subscription; Imagine that you can shop more than 20,000 brands at up to 70% off without any need of coupons or codes.GOOD NEWS for you! IPSY turns your imagination into reality. It’s time to revolutionize the way you discover beauty!
The app is both useful and innovative. It is the best and most convenient way to experience IPSY. You can find almost all well-known and well-loved brands like TOM FORD, YSL, SMASHBOX, IT COSMETICS, BENEFIT, and also many new emerging brands like MURAD, FARMACY, etc. The app is useful and customer-centric. Under any single product, there is detailed descriptions of the product, including Why You’ll Love It, About the Brand, How to Use It, and the Reviews.The user experience is even better than going to a cosmetic store, because you are able to know the best of the products you are interested including functions, ingredients and the reviews just staying in your bed.
The whole idea of the business is very innovative to me — the makeup subscription service. Although there are no gaming or augmented reality involved in the app, I was surprised by the personalized quiz when I first opened the app. It asked for my hair color, eye color, skin type, my favorite brands, etc. so that it can act better as a personal adviser to offer me the products that are the best for me. Inside the app, you can choose your glam bag of the month, and can also buy some “Mystery bags”. All of these serve the purpose of the brand — to give every individual the tools to form their own definition of beauty.
The design is both aesthetic and simple to navigate. The major colors are white and pink, which make the pages look very cute and girlish. It has only five buttons on the bottom but is sufficient to cover all the customers’ need, including GLAM BAG, SHOPPER, POINTS,ACCOUNT, and CART. You can earn points by shopping and subscribing in the app and by friend referral, and then you can redeem the points to bonus items. This helps retain customers and encourage them to promote the brand.
So is it worth it? To me, the answer is a Yes. Although sometimes I’ve received a few items that I would never touch, I continue to find new products I love and then use beyond the sample. If you are a makeup fun who are eager to try new things, but are not sure where to star, IPSY is definitely the right place for you.
