Is AI helpful for the beauty industry?
Will Rosey the Robot be my go-to gal in Sephora?
Whenever we speak about artificial intelligence, robots are the first thing to come to my mind. Simple tasks around the house, the analyzing of someone’s behavior on social platforms, and the action to make an engaging experience available anywhere are some incredible things AI can help do. Crazy, huh?
I love beauty. So, when given the task this week to write a blog about the use of AI for marketers, I dove right into how it’s affecting the beauty industry.
As mentioned in Fortune, AI became a big deal more so after the pandemic; it became a necessary buying experience. Shopping for a new lipstick shade turned from going to a store and trying out different brands with testers to basing how a shade will look depending on the undertone of someone’s skin or “trying on” a lip shade via a feature on an app.
Beauty has always been an engaging experience, but due to new safety protocols and regulations, it’s pushed the beauty industry’s virtual presence and how we go about shopping. Here’s how AI is influeneing us and the difference it’s making for the beauty industry:
Overall, AI is beneficial in the beauty industry. Its spike after the pandemic is here to stay with plenty advances ahead. However, it is still unknown if these advances will overtake traditional ways for brands to reach consumers. I believe if the right changes are made in the future, people will look at the convenience of AI and prefer to use it over going to a physical store.
In the time being, enjoy the free samples you can get at Sephora! You never know when it might all be gone with the advances happening pretty fast!
Love&Light Always — Pari
