Is AI Taking Over Marketers’ Jobs?
In case you haven’t noticed, AI has become part of our lives, whether we like it or not. You may not be conscious about it, but it’s true. Just take a look at the apps you have on your phone. Do you use Google Maps or Waze to get to your destination? Do you check out the recommendations Amazon provides when shopping with them? What about Netflix’s suggestions on what content you may like to watch? Or when you ask Alexa or Siri to check the weather?
The Pros of AI
AI is here to stay, and It will be the future of marketing. The sooner we get used to it and start implementing it, the better. AI brings great advantages to marketers as it can do things that otherwise would take a significant amount of time, effort, and resources for humans to do. These tasks include analyzing an immense quantity of data, providing insights, improving the customer’s journey, buying experience and even predict what the customer’s next move is likely to be. By using data, AI can communicate with customers and deliver personalized messages without human intervention.
AI can increase the ROI of marketing campaigns as the result of the machine’s data analysis that can detect patterns and insights in real time and optimize the campaign budget, helping marketers make better and informed decisions. We can now know in real time what’s working and what’s not and make the necessary adjustments to have a better performance.
With all of this said, is AI taking our jobs as marketers?
It’s possible that some jobs may disappear due to AI, but it will also create new ones. The one thing that is certain, is that marketing expert jobs will not disappear do to AI. Someone needs to create the strategy, monitor results and make the necessary changes.
What is very important to understand is that AI is making our jobs as marketers easier, it’s optimizing resources, by executing activities that are time consuming and that otherwise would distract the marketer of what truly is important: the strategy.
Marketers are the ones that make the decisions based on their experience and their creativity, which is something that machines lack. As David Meerman Scott mentions on his book The New Rules of Marketing and PR, “machines cannot replace many things that humans do, such as human interactions, creativity, curiosity, empathy, emotion, intuition, and imagination”. Marketing is all about this things. Without a human creating the strategy, the content, and deciding what metrics to track the machine is useless.
So don’t worry! machines are not taking over the world, it’s all about learning how to collaborate with them to become better at what we do…