Is it fair that companies make money on individual’s data?

It’s Time to Regulate the Internet

Xiaotong Liu
Marketing in the Age of Digital
2 min readNov 4, 2019

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Have you ever experienced this? Once you registered your information including your names or phone number on a website, then you get many unknown calls or ads. With high level development of technology and internet today, information are flowing in a very high speed, however the same time business in every industries are facing problems with data prolem.

Last year, the Facebook scandal with Cambridge Analytica swept over the world and sound the alarm to the internet businesses. A huge amount of data are collected and exposed without any permission and notification. As trade in, we sacrifice our personal information in terms of using free services. And in some cases big tech have to collect our data, since the searching ,sharing, and recommending functions are all based on your personal data. To provide a better user experience and service, the collection of personal data seems to be essential.

But, Is it fair that companies make money on individual’s data? The way data is worth money is one piece of personal data is not worthy, but the collection of lots of people’s data is what fuels the insights that companies use to make more money or networks.”We have all pitched in to create a new commonwealth of information about ourselves that is bigger than any single participant, and we should all benefit from it.” It is definetly not fair for companies to only make money, Regulation should require companies to be more transparent about what data they’re collecting and storing, and they must recognize their responsibility to safeguard the data they have.

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Xiaotong Liu
Marketing in the Age of Digital

Syracuse university Economics— NYU IM 22yearsold life lover