It’s Baseball History, But Is It Worth Sharing?

Emily Ramos
Marketing in the Age of Digital
3 min readSep 22, 2024

We’re flooded with digital content, there’s just so much. But is all of it good? Or even worth looking at? I think the answer is quite clear, no. Sometimes ads or other digital content are just too much. I don’t need to see dog food ads every few stories, especially now that my dog died. Seeing those ads before was unnecessary, but now it’s just a sad reminder of my loss. Anyways, instead of focusing on the negative, I wanted to talk about digital content that I actually like.

In this post I’ll talk about something I personally shared. A graphic posted by the instagram account @mlb, which is the official account of Major League Baseball. Before I get into the post, I’ll start with some background on myself in relation to baseball. I am sort of a fan, I can’t fully commit to calling myself a fan quite yet because I watch sporadically and don’t understand rankings. I was bored one day and saw the Yankees were playing and then watched games for like a month straight. At that time I was not doing great, so it just gave me something to focus on. In that time I decided I was a Phillies fan and that the Yankees were not my cup of tea. Most importantly, at least related to this post, I learned about Shohei Ohtani, the famous two-way player known for his excellence in hitting and pitching. I learned it was quite rare to do both on the professional level and even rarer to be excellent at both. Watching him play was like waiting for something big to happen. Ohtani made baseball that much more exciting to me.

Back to the point, earlier this week Ohtani made history. Ohtani was the first player ever to hit 50 home runs and had stolen 50 bases in a single season. This feat was shocking; only a select few players had gotten close and Ohtani actually did it. It was incredible to watch, even from tv, I actually can’t imagine how exciting it must have been to be in the stadium in person. Ohtani actually kept going and hit another home run in that game. It was like watching greatness. A player like Ohtani doesn’t come around very often and being able to watch his game is so exciting and fun. I’m not even a Dodgers fan and am engrossed in watching Ohtani’s career progress.

Due to this historic performance and feat, the Major League Baseball instagram account posted an acknowledgement and celebration of it. They posted the image below, with the caption “BASEBALL HISTORY HAS A NEW CHAPTER 📖 @SHOHEIOHTANI IS THE FOUNDER OF THE 50/50 CLUB!”

https://www.instagram.com/p/DAHcHK8ybhI/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

As a sort of fan of baseball, I felt inclined to share this post on my Instagram story. History was made in this game and I wanted to celebrate it too. I use Instagram a lot, but I don’t actually post much. I usually just look at what the people I follow are up to and comment here and there on my friends’ posts. And yet, as someone who posts maybe once a month on their story and about once a year on their feed, I shared the post. The post made it clear what it was about with the numbers “50/50” in big white letters. It also featured four pictures of Ohtani in action from swinging, to sliding to steal a base. Overall, it was clear what the post was trying to achieve. It was celebratory and informative. Anyone who missed the game and went on their feeds could see it and immediately know what was achieved. So I shared, I don’t particularly think my friends would care much, but I do and it’s my Instagram. I did get a few likes on the story from people I know are baseball fans, but that wasn’t what I was looking for.

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Emily Ramos
Marketing in the Age of Digital

Hi everyone! I am currently a masters student pursuing a degree in Integrated Marketing. I will be writing mostly about marketing, but also about myself.