It’s Pringles Season!Merry Footivtities!
Pringles has launched its 2022 TV advertising campaign, which combines two things that many people have been thinking about and looking forward to in recent months: Christmas and the World Cup.
Pringles’ images of football and Christmas collide, from a snowman’s head hitting a net to Santa appearing with a horn. The whole film has a strong festive atmosphere, and the overall atmosphere is warm and cozy.
Whether it’s a movie theater or a concert, potato chips have always been a necessary snack during the leisure period. In other words, potato chips are practically ubiquitous anywhere there is a place to unwind. During the World Cup, which sparked the enthusiasm of football fans around the world, Pringles was not alone. Pringles has a humanized and trendy approach to the digital media market.
The 20-second short AD ends with the slogan “It’s Pringles’ season,” paying homage to Pringles’ role as one of the most popular shared snacks for consumers in moments of celebration. As one of the best-selling food brands at Christmas, Pringles conveys that it is the perfect match for the competition, during which viewers can taste the right mix and match of the two flavors.
The shopping season runs through Christmas, the winter solstice through New Year’s, and the last month of 2022 is a gathering month for celebrations.
December is especially crowded with marketing hot spots, which are full of opportunities for operators.
1) Pringles foretells the promotional products and forms in advance to preheat the promotional activities in advance
Today, consumers prefer simple and convenient promotion methods. Rather than fancy interactive games and various coupons, a clear and concise price list can stimulate consumers’ desire to buy.
Targeted marketing according to different consumer groups can better resonate with customers
2) Elements: Christmas Eve, gifts, Christmas tree, party, red and green colors, Santa Claus
Christmas limited packaging, limited products
Christmas atmosphere rendering such as page layout
Christmas gifts can be promoted
Pringles can make use of Christmas elements, such as Christmas colors, snowmen, elk, Christmas trees and other limited products and promotional materials in advance
Marketing overseas can also create content around holidays and family gatherings
Connect the brand with the Christmas scene through gifts, wishes, etc., to strengthen the brand memory
Pringles’ recently launched 2022 TV ad combines another big December buzz—the World Cup—with Christmas, celebrating the collision of football and Christmas, from a snowman’s head hitting a net to Santa Claus appearing with a trumpet. The whole film has a strong festive atmosphere, and the overall atmosphere is warm and cozy. Christmas is the perfect time to share a bucket of chips while you’re home watching a football game with friends and family in a festive atmosphere. Pringles has brought its product onto the scene perfectly.
I think humanized marketing will continue. Humanized marketing is the marketing concept of the new era of digital marketing. It appears that the consumer market matures and becomes saturated. The purpose of so-called “humanized marketing” is to carry out marketing activities according to human nature and achieve the purpose of enterprise operations by fully meeting the needs of human nature. Therefore, it is also known as “people-oriented management.” Humanized marketing is the interaction between merchants and customers that is filled with warmth and love during the transaction. These marketing behaviors full of human interest will undoubtedly have a great impact on the customer. Respecting human nature and meeting its needs are essential for successful marketing activities. The market power of an enterprise is that it uses the products and services it provides to meet the human needs of customers to build a good image of itself and create a position lower than that of other sources to meet those needs, which puts its marketing activities in a strong position.
