Jell-o Please!! Beauty, Makeup and Advertising

Pratha Canser
Marketing in the Age of Digital
3 min readFeb 1, 2024

Starting a blog as a Gen Z girl who adores makeup and lives for trends is like embarking on the most epic beauty adventure ever!

Founded in the Heart of NYC: MILK Makeup is a contemporary beauty brand known for its innovative products and inclusive approach to beauty.

Recently a few days back Milk came out with a long-lasting lip and cheek stain with a hydrating, bouncy jelly texture that glides on for a sheer, buildable burst of color.

Cooling Water Jelly Tint

LOOK AT IT!!! Let me tell you, in just a few days it has created a crazy buzz taking over social media and influencers are in awe of it. Imagine a magical realm where brush is dipped into a glittery eyeshadow, and the sound is like fairy dust meeting a moonbeam. A lip gloss with a satisfying click, applied with a swoosh that sounds like a soft breeze through cherry blossoms. ASMR isn’t just a phenomenon its a feeling that gets makes you indulge more. Makeup’s never been this fun or sounded so good.

And this is exactly what Milk Makeup has done for its recent campaign. Combining the two to make it aesthetic and pleasing. Its like a mini escape into the world of satisfying sounds and cool visuals — think the soft pop of the tint opening, the fun sound of all the candies popping out, and that satisfying click when you close it up. It’s not just another makeup ad, it’s an experience that tickles your ears and eyes in the best way possible. This creative twist on advertising does more than just show off a lip tint; it makes you feel all the good vibes, drawing you in with every sound and sight. Imagine chilling out while getting the lowdown on your next favorite makeup must-have. It’s a fun, fresh way to get hooked on a product, making the Jelly Tint stand out in the sea of all the beauty stuff out there. Plus, it’s Milk Makeup — they’re all about doing things differently and making it fun. So, watching their ASMR ad is like getting a sneak peek into the cool, calming world of makeup that’s as fun to apply as it is to wear.

Personally, the day I saw the commercials for the tint on Instagram, I wanted to run to Sephora. Look for yourself and tell me if it does not excite you. The colors, the noises, the candies just enhances the product for you. There have been people commenting how edible the product looks and as dangerous as it sounds I can’t disagree.

https://www.instagram.com/p/C2hw0OMrl4t/?igsh=OGVvNmFxdHU1OHBu
The Digital Ad (Post)

Reel On Instagram

Sold yet? I know I am.

It fascinates me to see what fun things brands come up with these day to be able to get your attention. I enjoyed this content that Milk came up with just as much as I enjoyed writing about it.

Nevertheless, talking about loving makeup and all things fun, Realizing that makeup isn’t the be-all and end-all of beauty is a powerful and liberating moment. It’s a journey towards understanding that makeup, while fun and transformative, is not a necessity for feeling beautiful or being accepted.

Let me know if you guys are equally fascinated with brands that make it fun and umm… a little edible!!!

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