Juice Press UX Design: Great Potential for Improving
NYC-based Juice Press, known for its wide selection of juices, is taking over the city. Their simple black and white interior design with green signs caught my eyes when I passed the store. The bottles have fun labels with attitude, names like Fireball, Love Me, and Mother Earth. I was also satisfied with the way they place the products. For example, green juices are organized from sweetest to least sweet. For someone new to juicing, it’s easy to navigate in-store.
Attention to details in mobile adaption
I was told I can use their website to order ahead and enjoy the delivery service. I opened it on my phone and found the function at the top immediately.
The web page adjusts automatically for optimal display on my phone. When clicking on the “order ahead” button, users can enter the address to find a store nearby and order. The CTA is seen at once, following with product details. The whole purchasing process is clear and smooth. However, I was hoping the site can request my location and recommend a store automatically instead of me inputting a long address.
I noticed it also has a “search” button at the top and figured it could be an easier way for users to find the product they want. When I typed down the product name in the search bar, the text color was white which is completely invisible in the white background and the search results show irrelevant articles.
Overall, the Juice Press site is mobile friendly but still has some details to work on.
Ride the Sticky Navigation Trend
The way Juice Press navigate their products in store is creative and clear. So does its website. Navigation on Juice Press website is descriptive and concise. Only 6 simple items, starting with “Home, About, Order” on the left and “Menu, Locations, Health Ed.” on the right.
However, they don’t have sticky navigation which creates site-wide consistency that lets users know whether or not they have left the website after clicking on a particular link. A study found that implementing sticky navigation on an e-commerce site was able to increase conversion by close to 3%. That’s a great boost, even before optimizing your product page.
Bring Stories on the Landing Page
In a business world where we all have competitors, a distinctive brand personality can help us stand out. This is particularly true for the landing pages where the quality of your product can’t really be a factor yet.
On Juice Press’s landing page, the black and green color vibe with the organic and simple concept of the brand. The design also shows the consistency with its physical store.
We do our research. Since 2010, we’ve vetted ingredients, scoured for superfoods, and tested thousands of recipes. You can trust that when you’re at JP, you’re getting the best. USDA Organic, Plant Based, Nutrient Dense and Always Delicious!
The best way to give your landing page a brand personality is to tell a story. The JP Standard section triggers the visitor’s imagination. The content is convincing and inspiring.
Improve Scannability to Catch More Attention
Jacob Nidlsen in How Users Read on the Web mentioned that people rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. So if people can’t catch the important information describing the website in the first place, then they can easily leave.
To improve scannability, the JP website can add more images and illustrations or use a Zig-Zag pattern or F pattern to prioritize the content with visual hierarchy.
Personalization is the Next Step
Juice Press website is easy to convert but scores average in terms of user-centered design. I don’t think it needs an AI chatbox to help customers, but it would be nice to have a pop-up quiz, helping new customers to narrow down the choices.
If the site is designed only to bring convenience for the long-time customers to order online, then Juice Press fulfilled the purpose. However, a brand’s website can do more to satisfy all customers’ needs.
Take-aways
Your next customer will research and evaluate your products through web sites and online networks long before your salespeople get involved.
To succeed in this new digital climate, smart businesses should aim to provide positive experiences that keep a user loyal to the product or brand. A meaningful user experience is a game changer that allows you to define customer journeys on your product that are most conducive to business success.
