Just As Usual — FILORGA’s Attitude towards Ukraine Conflict
Doing nothing is something.
Inevitably, the business field is also part of the battlefield. Over 450 companies claimed to withdraw from Russia since the Russia-Ukraine conflict began. People are keen to see companies they know make a statement.
Great daily Products Companies like Colgate-Palmolive and P&G restricted their essential health products selling in Russia to intensify consumer pressure. Everything “seems” justice — pressure with real actions to show their determination to oppose the war. Meanwhile, just days after Netflix ceased services in Russia, Amazon Prime Video has now followed the suit and halted services in the country. In an online statement, Amazon Inc. said that it has also stopped shipping in the country.
But is that really the case when it comes down to each individual? Each person is a speck of dust in the times, but from their own perspective, everything that happens becomes a mountain that weighs down on each person’s head. The world of capital is light and strange, and every corporate action has been carefully thought out. Seemingly righteous moves can also become props for victimization.
At this sensitive moment, making a choice is not an easy task. The world’s landscape is changing all the time, no one likes war, but tiny individuals are also losing the right to choose. Life always needs to go on. At this time, I suddenly remembered what my literature professor said to me a long time ago, that sometimes not making a choice is also a choice. At the moment of entanglement, time will slowly tell us the answer.
Hence, I want to mention one brave brand, FILORGA.
If you don’t know FILORGA.
FILORGA is a patented, science base skincare brand made in France. Dr. Tordjman, who is the founder, poured years of research into cell biology and anti-aging with endless enthusiasm. Finally, Filorga was born with a passion for developing cosmetics that provide unique benefits for the daily user.
Today, FILORGA is part of Colgate’s brands and part of its involvement in the beauty industry, but the premium, professional tone of the FILORGA brand has never changed.
Why did I say FILORGA is brave?
Unlike its parent company, Colgate-Palmolive, FILORGA just runs everything the same as usual. What’s more, it continues its Russian version brand in Russia. Even though many brands have chosen to remain silent, they have more or less reduced their Russian operations or shut down their Russian-facing social media platforms. They have reduced their presence by not putting a donation page for Russia on the brand’s website and continuing to sell their products safely and neutrally. So that’s one of the reasons why I think FILORGA is brave.
Can’t the people of Russia use toothpaste? Do the people of Russia not deserve to use cosmetics and skincare products? Are the people of Russia not allowed to live normal life? From a national and political point of view, everyone’s answer is different. But from the standpoint of the treatment of each customer itself, every customer needs to be treated equally.
The moment a customer chooses a product a connection with the brand is established, which is also a relationship of mutual trust. That’s why I think the world fell into absurdity when I saw many banks privately freezing all the money of Russian customers to donate to Ukraine. Many fashion brands showed their support for Ukraine, using a way of closing all their business in Russia.
Opposing war is a good thing, but is it worth it at the cost of putting more innocent people through the wringer, and is there a better way. I think there is room for more careful consideration before companies rush to take a stand and condemn.
