Kiehl’s -“Nature within since 1851”
Making for better citizens, better firms, and better communities
Have you heard of the skincare brand Kiehl’s? I believe most of you known this brand. Because this brand is well-being, but I also want to introduce a brief background of this brand.
Kiehl’s Since 1851, Inc. is a natural hair and skin care products subsidiary of French cosmetics giant L’Oréal. Kiehl’s has been built up by three generations of the Morse family. Kiehl’s products are simply packaged, and it was producing its several hundred natural products without the use of animal testing and applying such idiosyncratic names as Tea Tree Oil Body Cleanser, Pineapple Papaya Facial Scrub, and French Rosewater Facial Toner.
Below I linked a website that you can know more milestones about this brand.
Aesthetics Design
when I visiting the web page, a pop-up window appeared, visitors have the option to sign up with their email to receive free travel-size moisturizer or click the X and be taken back to the homepage.
Although the design of the website is not creative as other brands, but the design of the website is really simple as the brand concept. In addition, they are definitely user-centered because the homepage is efficiency & clearly separate in different categories. Customers can easily click through the sub-title on which categories they want to purchase. From the overall navigation experience, it’s simple and clear to search the product you want. However, this website definitely needs something more interesting to attract users who is the first time to visit the website and never know this brand before. Now, it’s Internet Era, so we need to have some innovative designs for our new generation. It can also mixed with our concept by any new ideas. For e-commerce, they’re using AI to keep customers loyalty. Julia Mavrodin, the brand’s associate of e-commerce and digital marketing, said, The company uses predictive data and dynamic processing through AI to figure out when customers might run out of something they’ve ordered in the past, then hits them with an email message prompting them to re-order. I believe it can increase the repurchase rate by the reminder message.
Mobile App
The Kiehl’s Rewards PH App is a source for Kiehl’s newest products, updates, and promotions, and exclusive member rewards.Customers can redeem points on your favorite Kiehl’s products and recycle empty Kiehl’s containers to earn stamps for Kiehl’s prizes and help to save the environment!
Message
Though the content of the website, the brand followed by their slogan: “Nature within since 1851”, the strategy underlines the natural essence of the products and emphasizes Kiehl’s long tradition based on simple &nature. Their rewards App is respectable and convictive, because it can educate people to protect the environment. People loves Kiehl’s because it cares about customer services and let the customer feels to be a better person in the world.
“Kiehl’s Gives is a celebration of our causes, our customers, and our communities.” – Chris Salgardo, Kiehl’s U.S. President
