Le Tote App and Why You Should Try It

Kaiqi Zhou
Marketing in the Age of Digital
2 min readOct 13, 2019

Le Tote is a subscription service that allows you to rent clothes or accessories monthly for the subscription fee with returning after a month of usage. The company has an app on the App Store and it is a good example of how the app should be made.

Is it useful and serves its purpose?

App is useful because it gives you access to all Le Tote services on your mobile phone. You can rent clothes anywhere using simple but informative interface. So it fully serves its purpose as a way to access Le Tote service using your mobile phone.

Is it innovative?

The app is not very innovative, as it utilizes the primary principles of app making. It comes up with big colorful icons, easy navigation, and slight animations.

Does it utilize gaming and Augmented Reality?

Unfortunately, this app doesn`t utilize gaming or augmented reality. Although some mini-games or augmented reality (to assess how the look suits you, for example) would have been a plus for this kind of app, but considering its purpose it`s not necessary.

Is it easy to navigate?

As I said above, the app is made so it would be easy to use and informative navigation is one of the most important parts in attaining this. All is wisely sorted into categories, different features are highlighted and easy to access.

What do you think about its aesthetic design?

The design and formatting of the app is quite modern and nice-looking. Fonts are stylish and different color solutions provide ultimate user experience.

Is it a pleasure to use?

Continuing the thought, considering that the app is really good-looking and easy to operate, it was a pleasure to use it.

Business sense and retaining customers

Taking into consideration the widespreadness of smartphones, creating an app is a good business choice as it grasps larges numbers of customers and makes service look more modern. And image of the brand along with.

Why would you care to download?

People, who use this service often are bound to download this app, because of the benefits it provides for users. This includes 24\7 accessibility, informative interface, fancy design, and easy navigation. Seeing all this, the app is worth space on your phone.

References

https://apps.apple.com/us/app/le-tote-fashion-for-rent/id998774685

https://www.letote.com/

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