Lemme-The vitamin brand of the big sister of the family Kardashian
Stylish Vitamin—Lemme
Kourtney, who went vegan after a car accident, has always wanted to bring a better vegan lifestyle to everyone. With Lemme, Kourtney has created an innovative formula that combines nutrients, vitamins and botanicals. Last September, Kourtney Kardashian launched Lemme, a brand of vegan energy gummies.
Lemme is a vitamin and supplement brand that is said to benefit the body with a line of products that include: digestive support supplement metabolism and de-stressing and focused gummies. All of these vitamins can be purchased at your local drugstore, but what sets Lemme apart for me is its marketing.
“Meet Lemme — my new line of vitamins & supplements that I created to become a divine, feel-good part. of your everyday life.”
-Kourtney Kardashian
Product Naming That Girls Can’t Say No To
The brand is very aware that many of the children they are targeting will have issues with bowel movements, flatulence, constipation, and more. This naming scheme directly appeals to the target audience and helps to solve their specific problems, thus increasing product sales.
SEO-Entertainment Blog
Lemme publishes blog posts and information about healthy, vegetarian and vegan energy gummies on its official website, providing useful health facts and nutritional advice to engage its target audience and learn more about the product.
A flood of positive feedback
The campaign had a positive effect on the promotion of the Lemme brand. By capitalizing on the popularity of Kourtney Kardashian, they managed to attract the attention of a wider target audience. The uniqueness of the product naming scheme also helped them to stand out in a competitive market and increase sales. Meanwhile, the use of social media and online advertising has enabled the brand to spread more widely and attract more potential customers to buy Lemme’s products. Almost all of the reviews on its official website are four stars or higher, while Tik Tok all praise promotional videos. The success of this campaign proves the importance of digital marketing in engaging the target audience and increasing brand awareness and product sales.
