Let’s Dive Deep Into The World Of Fascination!
“People don’t want to connect with brands. They want to connect with each other. Fascinating companies create more opportunities for people to connect with each other through the brand.”
Sally Hogshead
Human beings are social animals. We need relationships, bonds and a sense of belonging. This gives rise to cognition, perception, emotion and attitudes. The way we perceive ourselves in relation to the rest of the world and how the world perceives us greatly influences our behavior, activities and beliefs. For me, introspection is highly important. I often analyse what I do, how can I do it better, how much should I emote or not emote — kudos to my brain that functions tirelessly and stores 14554838 thoughts.
But I never knew what it is like to be seen through the eyes of the external world. We often wonder whether people like us, hate us, accept us for who we are — but there’s no tangible measure for it. But guess what? The Fascinate Test developed by Sally Hogshead told me how the world perceives me in flat 12 mins. Could be even less for you.
How did I feel before taking the test?
Nervous, excited, ecstatic, anxious, happy, scared, surprised — if only there was one word to summarize all emotions. What if the world misinterprets my true self? How do I react to the results? Well, you know for sure till now that I am an over thinker!
But overall, it was a great experience. It felt like a smooth journey — as I answered questions and made choices that ended up giving me my archetype. I liked how the test kept me going till the end, not giving even a single hint of what my archetype could possibly be. The results did surprise me.
What’s my archetype?
The Talent!
3 words that accurately describe me and my archetype are –
- Expressive
- Stylish
- Emotionally Intelligent
My primary power is passion and secondary power is prestige. My primary power being passion, means I can communicate expressively and confidently. I also have a personal interactive style of interaction. My secondary advantage being prestige, I set and uphold high standards. I raise the bar and have the ability to guide people through the process of how they can improve their delivery style.
My passion advantage lies in creating warm emotional connections and bonds. My fascination advantage lies in expressing myself with warmth and style to win people over.
How does the world see me?
According to the test, people not only like me, they respect me too. I do best in situations where I have to make use of my personality. I am ambitious, easy to get with and strive to get excellent results. But sometimes, I should learn to settle for less as everything cannot be perfect. I bring enjoyment and style to my work and that’s how the world sees me at my best.
How close were the results to my personality?
The results could not be more accurate. It represented the true version of my personality and surprised me. Of course, in a happy way.
On the personal and professional front, I am a perfectionist. I need everything to be in order. I am ambitious — I don’t want to just learn, but be an effective contributor too. Importantly, I value emotional connections and nurture them for life. I was happy to see how the test predicted that I always aim to be perfect, but alternatively, also gave me a suggestion that at times, I need to settle for less as ‘everything cannot be perfect’.
What do I think of the idea of Fascination as a marketer?
As quoted in the beginning, I believe it is important for brands to create a community of consumers. People like to connect with other human beings and have an unbreakable bond. A brand can help consumers not only see the world, but help them understand how the world sees them, thus building a close-knit community. When a brand creates a community of like-minded people, consumers will be able to resonate more deeply with the brand.
Alternatively, brands should also be cautious of how the external world perceives them. The image and personality that the brand communicates should be interpreted appropriately.
Conclusion
Well, this was my experience at taking the Fascinate test. You can do it too. Visit this website & share your archetype with me. Let’s see how closely it aligns with mine!
