Let’s fight coronavirus with M&M’s

YueQi-Aria
Marketing in the Age of Digital
3 min readApr 2, 2020

Share The Colorful Chocolate Fun! -- M&M’S

Have you ever thought about making food with M&M’s?

The M& M’s is one of the most famous chocolate snacks in the world. It can be said that 99% of people have tasted it, but how many people have tried using m & m’s to make food?

In the current period of social distance due to the coronavirus, most people live and work at home, and their lives have become monotonous and repeated. M&M’s took advantage of this opportunity to launch a new hashtag #BakeWithM on March 24, 2020. In this hashtag, M&M’s shares recipe videos on its official YouTube, while encouraging people to share creative ideas for using M&M’s to make food. The little boy in the picture is using M&M’s to make cookies. This is a great way to create wonderful life.

In the first picture on the left, you can see that M&M’s tweet without pictures and only text received 146 likes and 12 retweets. Although this number may not be worth mentioning compared to some brands or influencers. But compared to M&M’s own Twitter, this number is already very good.

If you haven’t made food with M&M’s, I highly recommend you try it from now on! Add some joy to your life with sweet chocolate! Believe me, you won’t regret making this change!

M&M ’s is no longer just food, but creative art!

M&M’s are not only encouraging people to use their time at home to create food about M&M’s, they are also encouraging people to use M&M’s to create more art. Cabbie Richards, host of the @br_bettingShow and @BleacherReport Game Day Game Show, posted on his Twitter a video created using M&M’s. Because of the coronavirus, he missed the NBA and sports, so he used M&M’s to draw an NBA logo.

This idea is a lot like Lego, using basic color blocks to give full play to imagination. I think this can be a good way to break the dull life. However, please remember to be creative in a clean place, not only for safety, but also because you can use M&M’s for the second creation of food!

You don’t have M & M ’s? Do not worry! It’s here!

Due to the coronavirus, M&M’s temporarily closed all its stores in the United States. But don’t worry! M&M’s are not only available on official websites, Amazon, and other online retailers. M&M’s has also launched a new chocolate gift box with two pounds of classic flavored chocolate beans. Not only can you meet your daily snack needs, but also provide you with ample creative space!

During the spread of the coronavirus, many retail brands were greatly affected, with sales falling and store closures. But M&M’s makes good use of this situation and integrates M&M’s into people’s lives as much as possible. Through consumers sharing with each other, M&M’s can further expand the brand influence, making M&M’s an important part of people’s lives.

So, Do you think life is boring now? Why not try M&M’s!

Beat the dull life with sweet chocolate!

--

--

YueQi-Aria
Marketing in the Age of Digital

From BeiJing, China | Currently live in NewYork | Integrated Marketing Program of Nyu | Travel and Music | Love And Peace