Lost in Perrier
What came to mind when we were young and we talked about Perrier Paris Water? Was it the PCCW bottle in Paris? Is it the bubbling of youth? Or a high-flying cocktail partner? But really, it’s Perrier’s never-ending creative inspiration. Originating in France and loyal to art, Perrier has always had an inextricable relationship with artists. From Dali and Andy Warhol to modern artists Alexandre Monteiro and Philip Peppasquan, more than 150 years have witnessed the birth of Pompidou’s masters. Let more young people understand Perrier, understand French culture, understand art and creation, Perrier is never just a bottle of water so simple.
Through the color, layout and information display of the official website of Perrier, we can further convey the brand genes of Perrier: France, art and party, and attract more target consumers who share the same spirit of the Perrier brand “high and cool”. It also hopes to enhance consumers’ impression of Perrier through color and information transmission, so as to distinguish it from other soda brands. We have found that interaction is the best way to get consumers’ attention and stimulate discussion and engagement. With the development of smartphones, taking photos and Posting them on social media has become a lifestyle that everyone can’t live without. Consumers are willing to “edit” and add “filters” on the basis of selfies to generate stylish pictures to share on social networks. The front page of the site is filled with interesting and colorful information about Perrier that consumers are sharing across all social platforms.
Perrier’s responsive layout provides a more comfortable interface and a better user experience for users of different terminals. Web pages are displayed on both mobile and computer devices. The information displayed on mobile devices is more concise than the computer version, but the information is colorful to attract people’s attention. It’s easy to find brand history, buying links, special events, and recipes on how to make different drinks with Perrier. These senses can give people an informative and colorful experience.
There is a special creative activity on the mobile website: in the form of H5 interactive game, consumers’ selfies will be combined with modern Pompidou works of art — using famous painting filter to generate consumers’ selfies into a Pompidou works of art. Through the selection of scenes, it seems to be exhibited in an art gallery, and meets Pompidou unexpectedly.
Perrier’s website focuses on the needs and communication goals of consumers, and vividly shows that Perrier is always committed to leading the forefront trend of The Times and active in the field of art. Perrier constantly shows its passionate brand vitality with the avant-garde attitude that breaks through the tradition. As a brand full of artistic genes and love adventure, Perrier has been working with major brands for many years, with more than 400 brands from 32 countries and regions, to enjoy this journey beyond the self, delivering exquisite luxury aesthetic model.
