Lush, a Favorite Organic Beauty Brand for Online Shoppers, Is It a Favorite Brand for Mobile App Users?
Lush cosmetics shows success in e-commerce sales but does the brand still need its mobile app or only the mobile site is enough? Let’s explore!
A Lush Legacy | Lush Fresh Handmade Cosmetics
“Undress your senses” — this is one of my favorite taglines from Lush which immediately stimulates my imagination of having a relaxing and a good spa day at home, unlocking our 5 senses and freeing ourselves from all tension. The idea was a part of Lush’s Valentine’s Day campaign.
The brand has been consistently communicating its position to create a fresh, new and sensational experience in our bathroom rituals. Known for its fresh ingredients, Lush is a UK cosmetics brand that offers a variety of personal care products including bath and shower, face, hair, and body. The brand was founded in 1995, by Mark Constantine and Liz Weir. Mark was a trichologist (an expert in the science of the hair and scalp) and Liz was a beauty therapist and both were interested in natural beauty products, then transformed their expertise and interests into the real business.
