Marketers, How Can I Help You?
“AI Assistant: Hi there, I am your assistant. How can I help you today?”
When you try to consult something and are typing the question on a shopping website, you will definitely receive a greeting like a sentence above. Are you considering why the warm assistant can respond so quickly? Or are you thinking is this a natural person? Oh, come on! In this well-developed technological world, you only have to ask for artificial intelligence, a carefully designed series of code or computerized algorithms, to have a satisfactory answer.
Several decades ago, David Ogilvy (the founder of Ogilvy & Mather, known as the “Father of Advertising) and his employees worked on sketchbooks to design advertisements and make marketing campaigns. However, he might not imagine marketers are working with data, artificial intelligence and Metaverse to facilitate digital marketing in the current world.
Many companies and marketing departments implement data and AI solutions to boost operational efficiency and enhance customer satisfaction. For example, the AI assistant shown in the chatbox is an AI marketing solution. As a result, marketers can acquire a more sophisticated and comprehensive picture of their target audiences. In addition, the information gleaned from this procedure can be leveraged to increase conversions and reduce marketing teams’ workload.
Therefore, let’s identify what AI marketing is and check the infographic below for the benefits of this marketing solution!
Artificial intelligence (AI) marketing makes automated decisions based on data collection, analysis, and further observations of audience or economic patterns that may influence marketing efforts. AI is frequently utilized in marketing campaigns where speed is critical. AI systems learn how to engage with customers based on data and customer profiles effectively, then give them personalized messages at the perfect time without marketing team intervention, ensuring optimal productivity. AI is being used by many marketers today to supplement marketing teams or to execute more tactical activities that require less human finesse.
Benefits of AI Marketing
Therefore, after realizing the definition and advantages of the new technological marketing strategy. How can marketers use the skill effectively to facilitate their marketing campaign?
Hi, I am AI. How Can I Help You?
Obviously, we have talked about the usage of AI in the chatbox and conversational experiences at the beginning of this blog. More chatbots are now being used to augment customer service. Customers with more fundamental questions can use chatbots to respond quickly and accurately. They will be able to give customized outcomes by leveraging previous queries and historical data. Additionally, the automatic conversation can free up time for customer service representatives to work on more complex questions that require more human nuance. Besides chatbots, marketers can also implement AI marketing solutions on other sides:
Personalization
Current customers expect a high precision level of customization. When crafting marketing messages, a user’s interests, buying history, location, previous brand interactions, and other data elements should be considered. Marketers can use AI to learn about consumer preferences on a granular, personalized level and specific demographic data. The high tech enables marketers to build tailored experiences depending on their customers’ preferences.
For example, Spotify utilizes AI to produce personalized playlists based on what a customer has previously listened to, current hits across genres, and what music is trending. Furthermore, these databases are used to construct personalized playlists for users as well as genre playlists based on artists mentioned in conversations, publications, and other sources. Consequently, Spotify became a leading streaming service that places a premium on customer experience via personalization.
Behavior Analysis and Predictive Marketing Analytics
Recently, marketers have found it challenging to deal with a large amount of data flowing in, so AI marketing helps them a lot. Predictive analytics, which uses a combination of machine learning, algorithms, models, and datasets to forecast future behavior, allows marketing teams to make the most of this data. The solution can assist marketing teams in understanding what types of things consumers will be looking for and allow them to position ads better.
For instance, Amazon adopts predictive analysis to recommend products to customers based on their previous purchases and behaviors, resulting in higher conversions and customer satisfaction. Consequently, AI marketing facilitates marketers to monitor attribution more accurately and determine which efforts contributed the most to ROI.
In conclusion, brands are fond of investing lots of budgets in AI marketing because modern technology supports them in planning marketing campaigns effectively and efficiently. On the other hand, from my point of view, intelligent marketers will develop more practical methods to use the high tech in digital marketing.
