Marketer’s Love-Hate Relationship with Email Marketing

In picture: Why and how to leverage the forever powerful and classic channel

I personally describe the relationship with email marketing as a “love-hate” relationship. Why? As a marketer, email marketing is one of the most effective marketing tools with 59% of marketers cite email as their number one source of ROI, reported by Emma. The number of email users worldwide has also been steadily growing and is expected to have healthy growth in the foreseeable future too. From my direct experience working in an e-commerce platform, one of the best visibilities all brands loved to activate was through email marketing with the promising open rate, click-through rate and that leads to the best ROI too.

For the “hate” part, even though I am a marketer myself, I can’t seem to get away from email marketing’s influence. It can’t be counted how many times I just wanted to check my inbox and ended up shopping instead, both, for products and services. As email has proved its powerful influence over both marketers and consumers, let’s learn how to best leverage this tool.

Below is the snapshot of email marketing’s stats and tips for campaign optimization.

Sources: Statista, Campaign Monitor, Business2Community, Hatchbuck