Marketing Perspectives with Hung Lee: Bridging Traditional Wisdom and Digital Innovation
Hello everyone, my name is Hung Lee. You might be curious about who I am, or perhaps you’re wondering why I’m here. Allow me to reintroduce myself more comprehensively. I am currently a dedicated student at New York University, where I am passionately majoring in Integrated Marketing. My academic journey has been full of insightful learning experiences which I’m eager to share. From this point forward, I will be sharing my unique perspectives on marketing with all of you here, doing so on a consistent weekly basis. Our journey together will involve exploring diverse marketing strategies, analyzing real-world case studies, and understanding what true, effective marketing really entails. My primary goal is to foster a deeper, more nuanced understanding of marketing among us, facilitating a space for learning and discussion. This will be an interactive platform where we can exchange ideas, ask questions, and grow collectively in our knowledge of marketing.
Delving into My Journey
Born in Taiwan in 1999, my life has been a series of adventurous transitions. At 16, I embarked on my first major journey, moving to Guam for my studies. This early experience of adapting to new cultures and environments became a defining aspect of my life. At 19, I relocated to California, USA, to pursue university education. Then, at 23, I found myself embracing the vibrant city life of New York. Approximately every 3–4 years, I’ve ventured into a new, unfamiliar place. Each move, initially daunting, has been an opportunity for profound personal growth and adaptation. Through these experiences, I’ve not only developed resilience but also an insatiable curiosity about the world. This journey has been more than just geographical shifts; it has been a continual process of self-discovery and learning. I have come to appreciate the rich cultural diversity and human experiences that each new region offers. These transitions have taught me the value of embracing change, the importance of cultural understanding, and the joy of uncovering new paths. As I reflect on my journey, I realize how each chapter has contributed to my understanding of what I truly seek in life and career. This path has been filled with challenges, excitement, and invaluable lessons, shaping me into a globally minded individual, eager to explore and learn from every corner of the world.
What’s the Real Difference Between Marketing and Digital Marketing? What I think?
Marketing and Digital Marketing are essential strategies for brands and businesses to promote their products or services and attract a diverse customer base. Traditional marketing methods include a wide array of approaches like television ads, which includes magazine ads such as those seen in Vogue or The New York Times. Outdoor advertising holds a significant role in the landscape of traditional marketing, with the iconic billboards in Times Square serving as a prime example. These vibrant and large-scale advertisements capture the essence of high-impact marketing, engaging audiences with their visual appeal and strategic location. Times Square, a landmark destination in New York, draws visitors from around the globe. It is a place where everyone, upon visiting New York, inevitably gravitates to experience its unique energy and to capture memories through photographs. This bustling intersection serves not just as a tourist attraction, but also as a dynamic canvas for advertisers to connect with a diverse and extensive audience
These traditional methods often require a longer timeframe to gauge their effectiveness and impact. In contrast, Digital Marketing embraces the power of the digital world. It utilizes online tools like websites, which have been effectively used by brands like Amazon and Instagram for e-commerce, and social media platforms where campaigns.
This digital approach allows for a more refined and targeted reach to specific audience segments. A brand like Netflix can suggest personalized recommendations to its users. Moreover, digital marketing offers real-time feedback and detailed analytics, which are instrumental in swiftly refining and optimizing marketing strategies. Tools like Google Analytics provide invaluable insights into user behavior and campaign performance, enabling marketers to make data-driven decisions.
In summary, while traditional marketing has its roots in well-established methods and has seen successes across various platforms and campaigns, digital marketing provides a dynamic and interactive landscape for brands to engage with their audiences more intimately and accurately. Both strategies, when used effectively, can complement each other and lead to comprehensive marketing campaigns that resonate with diverse audiences and drive business success.
Despite being in the digital era, the significance of traditional marketing remains paramount. I will be sharing my insights on this topic with you on a weekly basis.
