Maybe no one cares about your social life other than snickers during the pandemic.
During the COVID-19 pandemic, online classes and office works continued to cause a series of “Social Death” events: those who are singing during class and forgetting to mute themselves; those who are snapping or having a bath while they are in the meeting… People began to miss the moment of face-to-face communication. Everything seems so precious before COVID-19.
However, when the quarantine is lifted, and you really have to meet with friends, you will most likely find that it takes another process to adjust to all this again. Even in this process, there are many incentives for “Social Death” and face-to-face will make this embarrassment more real and concrete.
Just like the latest ads from Snickers,
The host didn't realize that there was a visitor at home. Based on the experience of using the zoom, he only put on the clothes of the upper body and wandered in front of the guests for a while without noticing anyone. With the awkward smile of the hostess, there was sincere care from Snickers.
“Confused? Maybe you just need a Snickers.”
What I like and admire most about Snickers is that no matter what advertising scenario is set, it can return to its classic slogan: “ You are not you when you are hungry. After all, hungry can be replaced with anything. The host needs a Snicker to keep his mind fresh.
Furthermore, in the early stage of the pandemic, Snicker combines the ideas of “self” and “home”, and they did a really great job on advertisements.
Print Ad campaign
Snickers' print ad campaign speaks of keeping away from the nitty-gritty of work lifelike, elevator wait time, fake gesture in meeting and unnecessary criticism, by simple self-isolation and working from home now that the crisis demands it. The campaign encourages everyone to stay at home and justifies the famous tagline of the brand “you stay you when you.”
The social media campaign on Facebook
The social media campaign on Facebook “You Stay You When You #StayHome” is growing into a crowdsourced effort, as people fill in the blanks and share their own relatable and comical stories as well.
Care will last forever
As we can find, when the CONVID-19 pandemic outbreak, Snickers designed the Print Ads and Facebook campaign to excavate the specific meaning of “being yourself at home”. They encourage and appeal to everyone to stay at home for reducing a lot of social burdens. And now, when the pandemic is getting better, they are paying attention to the process of stepping out of home and socializing face-to-face again. The Snickers is more like your friend or family to care about your social life during the tough pandemic time. They pass the real love and build a bridge for customers to interact with the brand. More importantly, this kind of love and care not only exists in the pandemic but can continue into the future. They created a good memory point.
