McDonald’s Special Menu? Yes, I’m lovin it!

Did you ever try the special menu at McDonald’s China branches? The rice cake Mc Flurry is definitely the best ice cream I have ever tried. The popping texture of rice cake can smooth your heart and make you calm down. The taste of soy milk drive you to a secrete farm. It’s the special menu for February.

On February, McDonald’s China published the new campaign called “membership monthly special menu” . The monthly special menu are created with interesting ideas and tasty food materials. Also, the created hashtags on social medias so that the consumers can share and discuss the new limited products together.

According the data from McDonald’s China official website, the engagement rate is the highest among all the campaigns.

For March, the special menu is taro chocolate ice cream cone. As the fan of McDonald, I tried it as soon as it’s on. I can not deny that this taro cone is really tasty, which made me remind the taste and feeling of my childhood favorite ice cream.

McDonald’s China is one of my favorite company that is continuing to make changes and involving with creativity. For example, it has the seasonal and monthly limited products to attract consumer to buy and share on social medias. Also, to target the Chinese consumers better, McDonals’s China has made a lot of changes according to the Chinese food traditions. For example, the Chinese special menu such as, Taro Pie, Meatball Burger and Soups. I think McDonald’s is catching the hearts of most of the consumers. Obviously, I’m lovin it!