Mobile is the Future of Marketing
Almost everyone has a mobile phone. Compared with others, people use mobile phones more frequently. Most people sleep next to their mobile phones, and the first thing they do when they wake up is to look at the phone. Even most primary school students have their own mobile phones, which is not common when I am in school. People can socialize, shop, study and entertain on their mobile phones. In short, mobile phones help people meet almost all their needs.
What is mobile marketing
Mobile marketing is a multi-channel digital marketing strategy that aims to reach target audiences on smartphones, tablets and/or other mobile devices through websites, emails, SMS and MMS, social media and applications.
Why mobile marketing is important.
As of 2021, 56.16% of network traffic comes from mobile phones which is leading the market. Smartphones are becoming an increasingly popular communication tool among all demographics. The time people spend on mobile devices is increasing. More importantly, consumers prefer to use mobile devices to purchase goods from Amazon, eBay and other e-commerce platforms. In addition, mobile technology gives consumers the opportunity to shop and compare while walking down the store aisles. So companies need to start adjusting their marketing efforts to keep up with technological advancements. The adoption rate of mobile devices is growing at an incredible rate.
Mobile marketing infographic
