Mobile Marketing — Should NOT be Ignored

Jiamiao
Marketing in the Age of Digital
2 min readApr 16, 2023

People now spend a lot of time on electronic devices. When the functions of mobile devices become more and more powerful, people’s demand for PC devices has been transferred to mobile devices to a certain extent.

For marketers, it is important to grasp where people’s daily attention and time are placed, so as to make “right” marketing. Put money in that “valuable” place.

Mobile Marketing is that RIGHT place.

Next, I will introduce mobile marketing from several aspects.
1. What is mobile marketing
2. Why is mobile marketing so important
3. What Mobile marketing can offer us
4. Important elements to a good mobile marketing strategy
5. What benefits can a successful mobile marketing strategy bring us
6. Supporting data.

In conclusion, mobile marketing is important due to the widespread usage of mobile devices, the popularity of mobile apps, the dominance of social media on mobile devices, the ability to leverage location-based marketing, the potential for personalization and customer engagement, and the convenience and accessibility it offers to both businesses and consumers.

There are all reasons that Mobile Marketing Should NOT Be Ignored.

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Jiamiao
Marketing in the Age of Digital

a Digital Marketing student in NYU, works on SEM & Paid Ads