Modern Problems = Modern Solutions (An Infographic):

Across the world, entrepreneurs and small business owners were thrown a giant curveball in the shape of a global pandemic. Though it may be remembered as a year of strife and struggle, the sustained efforts of individuals, small acts of kindness, and exceptional examples of leaders during this time cannot be forgotten. The years 2020/21 will go down as the year that businesses fought tooth and nail to survive and provide for their own, and some business owners have unflinchingly led that fight.

A silver lining in these turbulent times? Digital saw unprecedented growth. Instagram and Facebook became the new and improved product marketplaces for cloud kitchens, young entrepreneurs and small business owners, among others. “WFH” became a thing, end-year bonuses were doled out in excess, employee insurance packages got a facelift, sanitization was trending; everything changed overnight.

Having said that, we learned from business organizations and leaders, a few lessons of resilience, empathy and the courage to stay at it. Here are five tips that you can inculcate into your brand’s digital strategy in 2021: