Most people probably don’t know how to win. Michelob ULTRA said, “Because I am happy, I win.”
“IT’S ONLY WORTH IT IF YOU ENJOY IT”
Do you know that your understanding of happiness may be wrong? In Michelob Ultra’s 2021 Super Bowl advertisement, it asked the audience a question: What is happiness? They use an advertisement to try to make the audience reflect on their own definition of happiness, and it wants the audience to think about the relationship between happiness and success.
Michelob Ultra asked us: “What if we have been wrong all the time? Success brings happiness, is this right?”
I haven’t tried their products, but their success attracted my attention because I was moved by this advertisement. Because Michelob Ultra wants to tell us that the moment when the game wins does not mean happiness, but on the road to victory, we need happiness. A process with a sense of happiness is the road to victory.
How did they make you recognize this? Let’s break it down!
At the beginning of the story, many sports celebrities appeared. Then, photos of them winning or trophies on the field are playing, and their faces are full of smiles and contentment. Their victory means that their hard work and training have produced results. They won the game and they were very happy. So this leads to a misunderstanding, most people are used to thinking that their happiness comes from the moment of victory. At this moment, a male voice asked us whether we have been wrong about the source of happiness. The moment of victory is happy. That’s right, but is it just that?
In fact, their happiness comes not only from victory, but also from participating in the whole process. For a long time, people have neglected the process of participation, and have forgotten that this process can bring us a lot of energy and happiness. Then, many famous sports stars appeared, including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan. They show some happy moments in their lives, they get together with family or friends and play games. They are full of smiles in the process. They understand that they have won the game because of happiness, rather than feeling happiness when they sacrifice and accompany victory. Michelob Ultra hopes that everyone can understand that it is a joy to spend quality time with family and friends and enjoy their own life. This joy can lead everyone to success.
Why does Michelob Ultra convey this idea?
Because sharing and enjoying the present is happiness. Michelob Ultra is a beer manufacturing company. The brand was founded in 1896 by Adolphus Busch. Today, their main product is low-sugar and low-carbon beer. They have won the love of American consumers with their refreshing taste. In fact, they want to convey a concept that our products can help you realize the importance of happiness, and also help you understand that the time your friends and family spend with you is very important. Sometimes, when you drink Michelob Ultra with them, you can understand the meaning of happiness. In fact, success is molded by these happiness little by little. Please don’t ignore these powers. Please share and enjoy this with your friends and let them realize the source of happiness.
Why do you and I empathize?
This touched me deeply, because no one told me the definition of happiness. In my cultural background, I am not qualified to feel happy when I fail. I can only get praise from others when I succeed or win, and in my opinion, the recognition and praise of others equals happiness. For most of my life, I have not been so “successful”, so I have no sense of accomplishment and happiness. In the past two decades, no one has ever told me that the happiness in the process has been ignored by me. But this advertisement told me this, and I hope you can feel happy also, so I wrote this article.
The last stage is your stage, please share it!
If you have also been lost in the process of sacrificing and chasing victory, please remember this ad and see if your feet and around are full of support and help, family and friends. Remember, the strength and happiness they bring to you are the necessary factors on the road to success. If you have a friend who is stuck in this kind of problem, please share this article and this ad, and tell him: I have been supporting you, in fact, you are full of happiness around you. When you feel them, you are very close from victory, very close! Just like the advertisement said: you win because you’re happy.
“IT’S ONLY WORTH IT IF YOU ENJOY IT”
