My Experience with Bare Snacks Email Subscription
Bare Snacks’ official website provides visitors with the option to sign up and create personal accounts through which various activities can be conducted. In addition, there is the option to subscribe to an email list which allows individuals to receive regular updates regarding the company products. A mailing list, is in this case, regarded as an ideal avenue to reach out to clients. Further, a mailing list works by establishing and maintaining constant connections with clients. For instance, Bare Snacks shares updates on new and existing products via email. All subscribers are instantly notified through their preferred email addresses.
The Signing Up Process
Bare Snacks has a rather friendly and straightforward signing-up process. Notably, the company does not require detailed information from subscribers. As indicated in the screenshot below, subscribers are only required to provide their names, email addresses, and Zip codes based on location and address. It takes less than a minute to complete the signing-up process, which makes it user-friendly. Note that one can choose to receive email updates by clicking on the checkbox.
Upon signing up, a pop-up notification is provided directing the user to check their email address for confirmation as indicated in the image below.
It is however notable that despite the indication that a message has been sent to the provided address, it takes rather long for it to appear in the mailbox. Having had an encounter with other websites’ mailing lists, I can confirm that Bare Snacks has a major shortcoming in terms of sending messages promptly. It is also notable that there was no welcome message sent to the selected email address after signing up. This again raises some concerns about how effective Bare Snacks’ mailing list mechanism is. Normally, it is considered courteous and professional to send new subscribers a welcoming message immediately after they complete the subscription process. This is not the case with Bare Snacks.
Considering that Mailing Lists are meant to boost and enhance public relations, it is important to ensure there is constant engagement with subscribers. A subscriber who receives a warm welcoming message from any company they have subscribed to is likely to respond positively and even establish a good business relationship. Bare Snacks in this case may miss out a lot in converting prospects into sales considering their low engagement with subscribers.
Frequency of Messages Sent
Bare Snacks utilizes email lists to announce new offers and products. The idea in this case is to keep subscribers informed and engaged. Considering the nature of the products that Bare Snacks deals with and the prevailing competition in the market, it is essential for the company to adopt good frequency in sending emails. In this case, Bare Snacks has a significantly poor frequency of sending emails to subscribers. First, it takes a long for new subscribers to receive initial emails. Not to mention the missing welcoming note that is paramount in setting good grounds from the beginning. Secondly, it takes longer for the company to send updates regarding its products, which could be detrimental to the business.
Do Bare Snacks Use the Best Emailing Practices?
Notably, Bare Snacks uses some of the best emailing practices. For example, each email from the company has a formal salutation. It is also notable that all email addresses bear a clear subject and fully contextual messages. It is a requirement to remain contextual with the subject of the email to avoid losing or misinforming the readers. In this case, Bare Snacks has indicated strong adherence to best email practices.
The company also applies a friendly email format which further resonates well with best emailing practices. Each email features paragraphs that are of almost equal length. Further, each email features complementing images, which in this case, are the products that the company deals with. The essence of using a friendly email format is to keep the readers hooked when delivering the intended message.
Personal Opinion (Conclusion)
Bare Snacks has integrated an email listing feature in their website which is an essential move in reaching out to prospects while boosting sales. However, the company does not utilize email listings maximally. Considering the shortcomings in emailing frequencies and lack of welcoming notes, it can be concluded that the company faces low chances of generating sales leads through email list subscriptions. Therefore, it is important for Bare Snacks to adopt a friendlier and more effective approach to engaging subscribers through emails. The fundamental role of email lists is to inform and engage clients. Bare Snacks should capitalize on achieving the aforementioned objective.
