Navigating Beautiful Skin: UX of CeraVe
As a subsidiary of L’Oréal, CeraVe is a skincare brand focused on restoring damaged skin barriers and is in the Top 1 among dermatologist-recommended skincare brands. For different skin types, CeraVe has corresponding products such as body and facial cleansers, body and facial moisturizers, facial essences, sunscreens, baby skin care products, and ointments.
Intuitive and minimalist design
Just like its product packaging, the website uses simple white as the main color. You can also clearly understand the products sold by the brand on the homepage. Simplicity is its design style. However, the images are blurry, which can make first-time users of the site think it is an unreliable brand.
Based on the theory of dermatologists' first recommendation, professionalism is the message it must convey to users. It has a personalized acne routine quiz on the rolling hero image, with questions including “skin type, skin care goals, post-acne marks,” but users need to sign up to see the results(name + email). I think they should remove this mandatory part.
The website employs a responsive design. When I open it on a desktop and a mobile device, the web screen can automatically adaption to different devices. It as a whole is easy to use, and the navigation categories for each section are clear.
Lack of portability
If the users want to place an order on CreaVe’s official website, they must choose a third-party platform and jump to another website. “I want to get your product, but you ask me to buy it on other platforms and then pay.” This is unfriendly and even a bad experience for users.
At the same time, although the website provides detailed explanations of the products and FAQs, online chat still is the missing piece. Also, the customer care center is closed on weekends, so customers can’t get in touch with CreaVe immediately when they have confusion.
Good brand, More improvements
As a brand's official website, it focuses on high-quality product analysis rather than sales. I can indeed locate products that suit me, but I cannot directly pay for the products.
I am a loyal user of this brand, so I know how professional and effective the products are for skin improvement. It’s a great brand, but they still have a lot to improve on the UX, especially focus on user-centered.
