New Year’s Resolution, May This One Stick

Michelle Leung
Marketing in the Age of Digital
2 min readNov 13, 2021

Oh boy, that time of year is around the corner yet again. The time of year when we make our New Year’s Resolutions and we set our minds to achieve them in the following months. While I think setting annual goals is great, I’m a firm believer that we don’t always have to wait until New Year to make them. More importantly, we should be making resolutions all year round, aiming for something in any season. Because more often than not, these resolutions go down the drain when its commitment span is 2 weeks, 3 tops.

The good thing is, there are a ton of ways to keep ourselves consistent, being specific is foundational. Moreover, these methods are applicable to anyone regardless of industry or topic. But for today, we’ll focus on key points that companies should have on their social media platforms going into 2022.

We can confidently say that most companies who lack a digital presence have a harder time expanding their business (insert link). The role that social media plays seem to grow by the day. Which means that we need to pay more attention to it. Of course, these are not the only elements that businesses should limit themselves to. Rather, take this information with a grain of salt. Because while all of this may be helpful (hopefully), businesses also differ from one another. In any case, I’ll be cheering for you as your company embarks on this journey to achieve even more milestones :)

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Michelle Leung
Marketing in the Age of Digital

A world-traveling Brooklynite inspiring and being inspired by the world around me | NYU MS '22