Nike: Play New

Jiazheng Geng
Marketing in the Age of Digital
1 min readJun 6, 2021

Although it features big-name athletes such as Sabrina Ionescu, Dina Ash-Smith, and Blake Lipper, the scene did not show that they are good at the sport we know them, but tried some new ones. And missing shots, fell over, and usually messed up. What we see in the video is more of the joy of each breakthrough. Although they failed again and again, we can see the happiness and inspiration that the new sport brings to them. This is actually very unlike Nike’s style. This time it no longer focuses on persistence and victory, but inspires everyone to try. Maybe this is what attracts me, Nike is also playing new.

In my opinion, this short film not only inspires us to participate in new sports, but also inspires us more by the same principle in many things. You don’t have to succeed in everything, compete with others, and win. The most important thing for many things is that you have to be involved. This is the first and most important step. When you participate, you will find that there are many things or feelings that you have never had before. Sports surround me all the time, sports not only brings me happiness, but also brings me new inspiration and new spirit.

So if you have a new idea or something, don’t wait any longer, just do it!

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