Norwegian Cruise Line Sells Out Of NFT’s in 20 Minutes
In promotion of their newest mega ship, the Prima and sister vessel Viva, Norwegian Cruise Line has released a collection of NFT’s. The first the industry has ever seen. The artwork was created by Manuel Di Rita, the artist who designed the ships’ hull artwork as well.
The Prima Class is the future of NCL, taking innovation and guest experiences out of this world… and into the metaverse! Art plays an important role in the guest experience across our fleet, and we are thrilled to add to our legacy of pioneering firsts with this venture into the world of NFTs. -Harry Sommer, President and Chief Executive Officer, Norwegian Cruise Line
The NFT’s are meant to celebrate the new sister ships, while also generating buzz, and profits for charity as a part of their corporate social responsibility. Especially per NCL’s NFT terms and conditions, every resell of the NFT’s will garner 10% profit. I’ve already spotted them on the market for upwards of $10,000. The starting auction price was $2,500 for the first one of the six, then $250 for the rest. All profits will go to the Teach For America foundation.
Norwegian Cruise Line Is Full Of Surprises
I was intrigued, although skeptically, when reading the headlines. I instantly had a myriad of questions. The most pressing one being: why would a cruise line sell out of NFT’s that quickly? Although, I appreciate the successful business move and what it does for the brand’s reputation. NCL proved to the industry once more that they’re the true innovators and boundary breakers. The good cause behind it is the icing on the cake. This sounds like a recipe for excellent publicity!
Are NFT’s A Sustainable Trend?
NFT’s have been the topic of many conversations in the last few years, though not many understand them completely (myself included). Though, what I have noticed is the dwindling legitimacy of the US dollar, while other super-powers seek to undercut its hegemony. This will naturally push people in the other direction: decentralized currency and investments.
However, even if it’s not specifically image-based, NFT’s are here to stay. “Non-Fungible Tokens” is a broad enough definition to encompass many things, so I think this is only the beginning of how this will pan out. Here’s some more good news: NFT’s are less volatile than cryptocurrencies, making them an attractive choice for alternative investment.
Ultimately, I can foresee many more companies making NFT’s, not just the innovative types like Norwegian Cruise Line.
