Norwegian Cruise Line Will Give Away Cruises During the Super Bowl
Norwegian Cruise Line Serves up Free Trips in Super Bowl Sweepstakes Ad
Analyzing the ad of the Norwegian Cruise Line serves up free trips in Super Bowl sweepstakes, it would be essential to mention that the principal characteristic, which intensified personal engagement was the scope of the countries the program offered. The advertisement represented a triggering story of the comfortable journey with an all-inclusive type of service, which varied from the various onboard activities like carting to sophisticated cuisine and the night entertainment of the live music and dancing (Norwegian Cruise Line 00:00:05–00:00:10). The story amazed me provoking the intention to book a trip regarding the discussed above message of the luxurious vacation, which would provide not only the onboard entertainment but the journey to the foreign places like Alaska, Hawai, and Venice.
From own perspective, the advertisement story fit the brand story and the message, considering the subconscious imposing of additional demand on the sweepstakes’ fans to accept the offer of Norwegian Cruise. The story managed to intensify the brand message of the advertisement focusing on the contest of trivia questions about the games, which, personally, promoted the deep submergence of the sweepstakes’ admirers into the game, and led to booking the trip (“Let the Games Begin” para. 9). Disregarding the persuasive message, idea, and story, the advertisement did not achieve the earned media through social sharing. Analyzing the app of Facebook, the page of Norwegian Cruise Line has 2 680 703 likes however, the post of the advertisement was perceived as a visual entertainment instead of the direct sharing and booking the trip. The total number of individuals who shared it was 18. Finally, from own perspective, the content was not sharable as it was focused mainly on the target audience related to the sweepstakes’ admirers.
