Not your regular corporate airlines — Southwest
Compared with all the domestic airlines, Southwest is up against the more prominent players like Delta, the airline that’s famous for its funny flight attendant, low fair, and the colorful plane and has won over many flyers' hearts from Delta. But how can an airline with fewer transit hubs and operation capacity than Delta become a strong competitor? It all comes down to its friendly approach to the service and marketing channels.
Throughout its marketing campaign, Southwest has put its love for their customer and employees first place, and at the same time provides low fair and express flights than their competitors. From their Transfarency campaign to We beat the competition. Not you after the United Airlines controversy. SouthWest chooses to use a more friendly and laid back voice to face their customers than a hard fist, big corporate cold face.
This also reflects on their social media like Twitter, a place that has more customer interaction than other airlines.
Not only have a solid online marketing presence, but also in real life, the airline has many different ways to go about its daily operations. from almost stand-up comedian fly attendant telling jokes to rapper-style safety announcements, they have it all.
Customer wants their service and goods to be approachable, and the southwest approach on social media and ads camping just falls into that section, with all of these services to advance their brand, southwest can have a big group of strong and loyal flyers amount fierce competition between airlines.
