On to the Next Level

The two most influential social media platforms, Facebook and Instagram, are now integrated on another level.

Seamless Communication Experience? YES!

Recently, Facebook has worked with Instagram to develop a function where users can send messages from one platform and access it in both places; this function will also work even if the Instagram users don't have a Facebook account, and vice versa.

Successful digital marketing strategy? YES!

Facebook is definitely a master in terms of discovering and trying new ways to increase user loyalty and engagement; and by uniting the most popular two social media platforms, Facebook is connecting users from both pools for more direct and efficient communication, and eventually, more traffic and stickiness for itself.

Functions in Detail

Now lets reveal several details of this interoperability!

First off, there is the Comment guard, which is the private and automated responses to posts; and then Chat blasting, which allows users to send a messenger chat to everyone on the list; and of course, there is the Click to Messenger Ad so that it creates a better conversion opportunity.

Innovative and Ingenious? YES!

This is ingenious since this integration can definitely make users’ life a lot easier; even better, this is also a great benefit to be leveraged by businesses for fuller potential and better returns. Below are some reasons:

1. No more copying and pasting from one platform to the other needed;
2. It saves so much time and energy, and at the same time reduces the possibility of making unnecessary mistakes;
3. It increases user stickiness and engagement due to this convenience;
4. It makes users see fewer reasons to try a different chat app as one messaging app can reach friends and family across two of the world’s largest social networks;
5. Customer service for potential buyers and customers then becomes more accessible and faster.

So, it is really great to see that after all these years as well as all the ups and downs that Facebook has gone through since it was founded, it still actively seeks new and creative opportunities to keep up with the current market and users’ needs!