One of the most effective marketing channels — Email marketing

Learning what you should know about email marketing through this infographic

Email marketing has been considered one of the most effective marketing channels. Since it is permission marketing, you can directly send emails to both current and potential customers to create conversions. Marketers can also reach a large number of customers with low spending. According to Litmus, email marketing has a return on investment of $36 for every $1 spent, which is a higher return than you can expect from any other marketing channel.

Let’s take a look at this infographic below to see the brief details of email marketing that you should know. It provides the following topics.

• The definition of email marketing
• Some estimated statistics about email marketing in 2022
• The top objectives of how email marketing is used
• The most two types of emails that are sent
• Why mobile email marketing is important
• How personalization and segmentation can help maximize the results
• Five effective ways to build email lists