Outstanding Example of a Fashion-Service Website

Kaiqi Zhou
Marketing in the Age of Digital
2 min readOct 6, 2019

Letote’s website is user-oriented and offers a straightforward and easy experience. The website is nicely designed with stylish photos, which completely serve the purpose of attracting the attention of fashion lovers and promising great looks. The animations and various images of happy people envision that using the service is great.

Website Feeling

As for the user experience, the website has simple yet brand-reflecting design and offers a friendly experience. It has nice photos to attract attention, clear CTAs, and an explanation of how the service works. An important element is also the inclusion of clients’ feedback, which increases the trustworthiness of the services and proves potential customers that the website is worth trying.

Usability and Convenience

It is also exceptionally convenient that a user can sign up with already existing accounts. A customer, as well as a potential client, can log in with an email and password or use own Facebook or Google account. The following steps include filling out personal preferences, information, shipping details, and payment details. The website does not ask for any unnecessary and extra information, which is also beneficial for the customers.

Another website’s strength is the presence of the Help Center and Frequently Asked Questions. Their availability on the website adds to user experience and helps to come up with more realistic expectations to the service provider.

Venues for Improvement

The website allows users to view through the styles it offers and the clothes available only after the user logs in the system. However, it could have been more user-friendly if one could have checked the items they can receive beforehand.

Overall, letote.com is a beautiful and user-friendly website for people who enjoy fashion and stylish clothes. It asks only for the relevant information and allows starting to use their service in a short time. The design is simple and clear, and it perfectly emphasizes the main message of the company — the style.

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