Paid advertising promotion in WeChat
Since people started to use the Internet extensively, online advertising has successfully changed the marketing industry. Advertising is no longer limited to static images on billboards and newspapers. Instead, companies can now customize advertisements for their products based on consumer preference in major Internet technology companies. The appearance of advertisements may be video, text, or pictures. According to the survey, there are 2 billion users worldwide using different social platforms, and some people use an average of more than 156 minutes a day to use mobile phones or computers. Paid advertising will also give them an impression more or less at this time.
On July 12, WeChat released Advertising on WeChat Moments: cost, ad formats, targeting and rules. After defining the concept of paid advertising on WeChat and outlining the available formats and cost of displaying ads, let’s dive into each channel of paid advertising in the WeChat ecosystem and provide a comprehensive set of guidelines.
WeChat is a way of life. Why would such a sigh be issued? Because WeChat has 1 billion+ monthly active users. WeChat has become a powerful application. With Tencent gradually advancing to the advertising business and opening its position to the market, WeChat advertising is becoming a powerful tool for enterprises to expand their digital businesses. WeChat paid advertise allows brands and companies to promote information at the touchpoints defined by the WeChat ecosystem and attract consumers’ attention.
One of the ways of advertising promotion
In WeChat Moments, companies can maximize the value of paid advertising by displaying their own products or any videos they shoot.WeChat Moments can allow brands to display stories, photos and videos on their brand descriptions. Wechat will target customers for these paid ads in a variety of ways, including location, gender, age, industry, marital status, and education level. Wechat will intelligently place the right audience for the brand. Wechat also provides paid brands with links to browse brands or the option to buy products. How to keep each user experience in good condition? WeChat even has an “uninterested” button on every ad post, so users can choose to let the ad go once and for all. You may realize that this is a similar function on platforms such as Facebook and Instagram. But you must not think that users can also like and comment under the ad. Only your common friends can see your comments, and both brands and friends can interact with you in the comment area.
My opinion：
In my opinion, marketers ultimately hope that their ads can attract as many people as possible, but the reality is that when people see ads that they are not interested in, they don’t have any memory of the ads. Unlike other social media applications that bombard users with a lot of ads, WeChat knows how to make people willing to watch this ad in a smart way. This is a very good start. WeChat has also innovated a new interactive method while expanding its business model.
