Palladium Boots — Still Focus on Interactive Content
Palladium Boots still focus most of its marketing strategy on online interactive media channels, such as social media marketing strategies, SEM marketing strategies, and so on.
But among these strategies, there is a lot of content that interacts with their users and consumers. Whether it is under the topic of content strategy or under the distribution of digital marketing strategy, we can see that Palladium Boots has improved the interactivity of online marketing.
For example, for their youtube channel, Palladium Boots often share purchasing and wearing experience sharing about Palladium Boots. This way can enhance other potential consumers’ trust in the brand, as well as trust in the quality of the product.
When Palladium shares the user’s purchase experience, it also emphasizes the fashion matching of shoes in the content shown. Viewers can learn about some new fashion moments through video content. How to match palladium boots with their outfit. This kind of content strategy has given some new themes and content to the video strategy. At the same time, people who pay attention to different topics will come to watch this video, such as fashion.
When more people watch this topic, we can get a lot of video traffic. And the benefit of big traffic is that your video and channel would be recommended to more people under the mechanism of the platform algorithm so that the brand can also improve its awareness and influence of the brand.
At the same time, Palladium also uses a lot of hashtags to attract corresponding people who are interested in hashtag topics, which is also conducive to the increase of the platform’s rating of marketing content. More, a community has also been established for the user group under hashtags. Every Palladium Boots consumer can gain a sense of identity from the consumer group by posting an unboxing video.
In general, Palladium Boots has not yet made a difference in the marketing trend of other fields, but what we can see is that they have done some research on interactive content.
Looking forward to seeing their marketing breakout on Metaverse/VR/Gaming one day!
