Paris, Proposals & Cartier
Te Quiero, J’taime, Eu Te Ano, Ich Liebe Dich
They all sound so different but still convey the same message. Not just that of love and happiness, but courage too. Courage to express freely, to accept wholeheartedly, and to give completely.
In an ever changing world, the meaning of love and commitment has changed quite a bit too, but the symbol or the act of showing it has remained the same — that of proposing with a diamond ring. The first thought that comes to my mind when I think of a proposal is the City of Love, or I’d like to call it the city where all magic begins — Paris. Call me cheesy but it’s a classic that never goes out of style.
The Proposal by Cartier
Capitalizing on the picturesque lanes of Paris with romantic tunes of violins and playful mischief of new and old lovers, Cartier came up with a Valentine’s Day campaign in 2015 — The Proposal, directed by Sean Ellis. This short film, which was released digitally, revolves around the story of 3 couples marking the beginning of spring weddings while underlining the importance of a diamond ring in a relationship. With this campaign, Cartier kept up with the brand’s idea of making every engagement a beautiful occasion with the presence of a mystical Cartier diamond ring, irrespective of the destination.
The Story of 3 Lovers
The first love story shows a youthful and affectionate treasure hunt between young lovers in the gardens of the Musée Rodin, dawning at the foot of the famous Thinker sculpture. The second story unfolds with a rushed series of missed opportunities in front of an elevator in a Parisian Hall, where the doors consistently close on the lovers. And finally, the third is a completely unexpected declaration that unfolds in dramatic turns of events at the airport, following a series of new developments where a passport is stolen, returned and a surprise remarriage is proposed. Well, how can you not fall in love all over after watching this?
Pour Moi
Although the film is in French, the emotions and expressions captured are universal, making you smile, laugh, and tear up all at once. To me, this campaign didn’t just portray the declarations of love but also showed the sweet innocence attached to them. Feeling the magic of Valentine’s Day coming up, tell us what #Love is to you and what your favorite proposal scene was — Museum, Elevator, or Airport.
Love,
Vedika
