Personalized Travel with Carnival Cruise
For companies that specialize in cruises, understanding customers and making things as relevant to them as possible while they are on a cruise is important. Having a way to provide personalization through wearable technology will engage customers and provide them with the best possible experience. 99% of guests adopt the medallion technology to enhance their overall cruise experience.
Personalized Vacation Experience
Carnival Cruise developed a tracking medallion that can be used for many purposes. Examples of some of these purposes include helping with a quicker check-in and boarding process. Instead of checking in at a front desk or waiting in long lines to board the ship, guests can upload travel documents prior to arrival and automatically be greeted at arrival by their name shown on a digital display. Depending on the size of the ship, there can be around 6,000 passengers. Having a process where you do not have to wait in a line to board can definitely enhance your overall experience.
The medallion also offers intelligent navigation with the help of geolocation technology so that cruise guests can navigate their way around the ship easily. The Medallion stores information like the passenger’s name, their photo, room number, itinerary, and more. You can order anything on demand without having to carry money or your credit card and your preferences will be remembered for future bookings. In addition, the data is encrypted so you do not have to worry about data privacy. The only thing a hacker can get is a number, but that number no meaning or information attached to it.
I think that the way Carnival is using technology to offer a truly personalized experience for guests is extremely fascinating. The medallion is about the size of a quarter and for its size, it is able to do a lot to maximize efficiency and increase someone’s cruise experience. If I am on a cruise, I would love how simple everything is since I can feel more relaxed during my vacation and enjoy everything the cruise has to offer.
Value of Personalization
The use of personalization to help maximize efficiency and relevance for customers is helpful for Carnival to reach their marketing objectives. Adding value for customers by using personalization throughout their experience on the cruise will result in growth and make guests want to continue going on cruises.
Final Thoughts
In today’s day and age, the use of technology in marketing can go really far and it is necessary to implement for a personalized experience. The way Carnival uses personalization to tailor to consumers differentiates them from competitors. Personalization is more important than ever and needs to be incorporated when dealing with customer experience.
According to a 2021 McKinsey & Company report, 78% of consumers are more likely to make repeat purchases from brands that personalize. In addition, nearly 80% are more likely to refer their friends and families to these companies. Personalization drives performance and better outcomes, so doing this will put you ahead of others. Technology helps simplify things and with future advancements, it can be used in a more powerful to provide cruise customers with the best possible experience. In the future, I would like to see upgrades to the medallion or other ways technology is used that can help enhance a customer’s experience.s
