Pringle’s are breaking the norms of virtual reality by bringing a Zombie Character to life

Pringle’s new campaign in collaboration with Xbox and Raw & Fury premiered on Friday 27th with an ad introducing us to Frank, a hungry zombie that stuns a gamer by climbing through a screen to grab a helping of Pringles.

With Frank now being apart of the real world, Pringles have shared a series of video spots where he’ll learn how to become more human before he returns home in two weeks.

The campaign premiered in the UK with popular gaming influencer ‘Leahviathan’ as a part of their over-arching Pop, Play, Eat campaign. Leah played West of Dead (published by Raw Fury on Microsoft Xbox) to her live audience on Twitch, popping a can on Pringle’s and inviting Zombie ‘Frank’ into her room through her gaming monitor.

Pringles: Zombie Frank — YouTube

This ad is perfect for pringles, as gamers are avid consumers of the grease-free snack. They are the first brand ever to take a character from a game, introduce it to the real world and then return it again, a new man or er.. zombie.

I think it’s a very interesting advertisement. Unlike most potato chip ads, which are based on a happy atmosphere, Pringles’ Ad highlights a frightening atmosphere through the theme of zombies, but there is a humorous twist at the end. The show puts viewers in a virtual situation, as if zombies are going to walk off the TV next minute.