Pringles: Get Stacking！

Click on the Pringles website, you can see the animation of potato chips falling all over the sky, very eye-catching. The main color is the classic red of Pringles brand. Click on Mission Control to see a very interesting interface with some mini-games and animations. This is a story about interstellar rescue, and I have to say that this idea is very exotic and will attract consumers to watch.

Click Favorites to see all of pringles’ taste information and score it based on consumer reviews. Consumers can then order the product directly after viewing it. Consumers can clearly see everyone’s comments on different tastes, which is good for brands. On the one hand, it will encourage consumers to understand and buy tastes they are not interested in but have good comments. On the other hand, it is convenient for brands to collect consumer comments to improve their products.

The guidance of Pringles website is very clear. Click “Contact Us” and you can see the detailed Contact interface. Consumers can choose different purposes and different ways to Contact the brand.

Promotional information is also detailed, with attractive posters.

The Pringles website has the same interface from a computer as from a phone, and overall I think it’s done well.Firstly, there are clear guidelines, which is the most important for consumers, and secondly, there are detailed product information, which is convenient for consumers to know their products.In terms of website design, Pringles uses a lot of high-saturation colors, just like the packaging of their products, which can well convey the brand culture and increase brand awareness.