Pure Protein’s Email Journey: When Marketing Meets Protein Bars!
This week, I embarked on an adventure into email marketing, courtesy of our assignment. The brand we are focusing on this week is called Pure Protein, which is one of the strong competitors of Nature Valley. If you’re a fitness enthusiast, you’ve probably heard of their protein bars and shakes before. But how do they fare in the email department? Let’s dive in!
1. The Sign-Up Process
Navigating to the Pure Protein website, I was immediately greeted with a prompt to “SIGN UP & SAVE 10% ON YOUR NEXT ORDER.” The offer is enticing, especially for new visitors looking to make a purchase. The sign-up process seemed very easy, the sign-up button is very easy to find with clear instructions and terms mentioned.
2. The Post Sign-Up Experience
When I signed up on the Pure Protein website, I immediately received two emails from Pure Protein in my email inbox. The first of which was a welcome email from the site and the second was a 10% discount coupon for my next order.
The second email had a vibrant design, showcasing some of their top-selling products and clear call-to-action buttons, leading me straight back to their product pages. This will save me time getting to the site and make me more inclined to use the coupon!
3. Frequency & Flow
One of the critical aspects of email marketing is striking the right balance in terms of frequency. Too many emails can be overwhelming, leading to unsubscribes, while too few can result in lost engagement opportunities. Over the first week I signed up with Pure Protein, I received a total of three emails. These emails had a mix of product promotions, fitness tips, and even a protein-packed recipe.
In my opinion, I think the weekly fitness tips are very heart warming, it makes me feel cared about by the site, but I think three emails a week is a bit too much for me, if it becomes one or two emails a week it might make me favor the brand more!
4. Email Best Practices: Check or Cross?
From a marketing student’s perspective, they seem to be ticking a lot of the right boxes:
Clear CTAs: Every email had a clear purpose and directed me to take specific actions.
Mobile Optimization: Checked on my phone, the welcome emails looked just as same and were also easy to lead.
Engaging Content: It wasn’t just about selling. They provided value for the fitness enthusiast, in my opinion, this is a plus for email marketing.6. My Opinion on Their Email Strategy
5. Opinion on Pure Protein Email Strategy
Pure Protein, has done a good job on the mix of promotions, value-driven content, and clear CTA. They seem poised to make a mark for the new consumers. If they can send fewer emails to their consumers every week and even make it more personal, I think they going to gain huge success in email marketing in the future.
