“Real Beauty” in a Digital World, By DOVE.
Dove has been rockin’ the “Real Beauty” movement for almost two decades now, and boy, have they shaken things up! No more cookie-cutter models conforming to society’s beauty standards. It’s all about showcasing real people and real beauty. Dove is rewriting the rules and bringing the fun and realism back into feeling fabulous!
A mission to bring Change through the power of Digital Storytelling.
Dove, the brand that stands at the forefront of promoting self-acceptance and defying beauty stereotypes, has become a true trailblazer in its field. Through their captivating brand narrative, centered around the concept of “Real Beauty,” Dove has seamlessly managed to create compelling and deeply resonant stories over the years that touch people on a personal and emotional level. By placing “Real Beauty” as the core of its message to its audience, Dove has become a powerful force for change within the beauty industry, challenging traditional standards and advocating for inclusivity and diversity in all forms.
Backed by their digital presence, Dove has skillfully harnessed the power of storytelling to effectively convey their brand message. Through impactful video content featuring and engaging real individuals rather than models, Dove brings authentic stories and experiences that strike a chord with their audience to life. These videos beautifully capture the essence of genuine beauty, inspiring viewers to embrace their unique qualities and redefine beauty on their own terms.
Engaging, Empowering, and Beyond.
Dove doesn’t just stop at storytelling; they want you to be part of the conversation! Their social media platforms are buzzing with energy, their content starting conversations, inviting you to share your stories and perspectives.
They recognized the problem that, we’re so bombarded by unattainable standards of beauty — in magazines, TV, adverts, on social media — that we undervalue the true beauty in ourselves. More than half of women globally agree that when it comes to how they look, they’re their own worst critics. Our perception of ourselves is far less positive than it should be. And since we know that feeling beautiful is the first step to living happier, more confident lives, they decided to do something about it.
That something was a daring new beauty experiment: Real Beauty Sketches. Where they asked women to describe themselves to an FBI-trained forensic artist who drew a portrait of them based on their description. Then another person who the women were asked to get familiar with was asked to describe them to the forensic artist.
“When I was asked to be a part of the film for Dove, I never imagined how different the two sketch portrayals would be,” said the artist.
What has stayed with me after watching the video piece on youtube are the emotional reactions the women had when they viewed the composite sketches hung side by side. I think many of these brave women realized that they had a distorted self-perception that had affected parts of their lives in significant ways and Dove brought back the beauty in realism not only for them but also for the world. A digital landscape saturated with unattainable beauty ideals, Dove’s brand story served as a beacon of inspiration and empowerment encouraging individuals to confidently embrace their individuality and shine.
In the end…
More than 50 million people viewed the Dove video within 12 days of its release. To date, Real Beauty Sketches has been viewed almost 180 million times. The film is shared far and wide and continues to inspire every single one of the 80% of women who feel anxious about how they look, to reconsider their view of their own beauty and remember: you’re more beautiful than you think, reconfirming the “Real Beauty” by Dove!
