Recess Water’s Mood-Enhancing Campaign: Achieving Marketing Objectives with Emotional Branding
Brand’s Objectives
Recess Water hoped to achieve various marketing objectives by launching a “mood-enhancing” campaign. One of its key marketing objectives was to communicate its value proposition. Recess Water is a brand that provides a superior customer experience to users. Exceptional value and experience to the customers reflect its fundamental objective.
Another marketing objective that Recess Water seeks to achieve is sales growth. Recess Water launched the “mood enhancing” campaign to generate interest among consumers and attract greater consumer interest. The interest generated by Recess Water can improve sales performance. Market share improvement is another interrelated objective Recess Water seeks to promote. Recess Water can widen the market share can improve performance outcomes.
Profitability improvement is another chief marketing objective that Recess Water seeks to attain. Growth in profitability will expand shareholders’ value and wealth. In addition, profitability growth is a critical success factor to foster market success. Profitability growth will also boost the financial health of Recess Water. Therefore, this demonstrates the significance of investing in the marketing campaign above.
Brand popularity and awareness are also major aspects that Recess Water seeks to achieve. Recess Water can ignite brand awareness and popularity by unveiling a marketing campaign that activates interest. Strategically, Recess Water integrated verbal messages and images to reinforce the brand message. In addition, Recess Water ignited consumer interest by deploying a humorous marketing campaign. As a result, this exposes the importance of using humor to strengthen the market’s success.
Actions that Recess Water Want their Target Audience to Take
Recess Water unveiled the marketing campaign above to ignite various marketing actions. One major action that Recess Water wanted its marketing campaign to ignite is to generate interest in its sparkling water and other drinks. Recess Water can ignite sales and improve business performance through interest generation.
Another action that the marketing campaign wanted to create was lead generation. Lead generation ignites interest among customers, forming a critical part of the buying process. The likes and sharing of the marketing campaign and products sold are also actions that Recess Water aims to generate. The likes and shares can improve the brand’s popularity and awareness. In addition, liking and sharing turns the audience into brand ambassadors. As ambassadors, the audience can increase marketing sales and enhance organizational performance.
The Strategy Used by Recess Water to Activate Excellence
Recess Water has deployed emotional branding and marketing to cultivate meaningful and successful relationships between the audience and the clients. The positive emotions evoked by the campaign above attracts positive emotion- happiness and positive moods. In addition, the campaign above elicits inspirational feelings among the audience. For example, Recess Water inspires the audience to use CBD-infused water to provoke positive moods and feelings about the brand. Through emotional branding, Recess Water generates interest and followership in its products.
The campaign uses the aesthetic experience to attract interest and generate leads. Images and videos presented in the campaign present aesthetic value to the consumers. Another aspect is that Recess Water uses educative experience to generate greater value for the product. The campaign tools reflect the benefits of drinking CBD-infused water. As a result, the campaign above is critical to enhance the competitive advantage.
The Content Recess Water Created and Digital Platforms it Utilized
Recess Water uses multiple digital platforms in its marketing campaign. YouTube channel is among the digital media platforms deployed by Recess Water to improve organizational competitive advantage. Strategically, YouTube provides video campaigns with audio and visual features. The images and message integrated into the YouTube campaigns improves the user experience and can ignite greater interest than non-video campaigns.
Website is another digital platform deployed in the “mood enhancing” campaign. The website contains textual and image content. Strategically, the textual and visual content are consistent across different social media tools. Instacart is another method deployed to attract marketing programs. Instacart provides image and textual data to inform decisions.
Campaign Effectiveness
“Mood enhancing” was an effective campaign in the digital marketing program. Massive comments and likes in the above campaign program were an effective strategy for building a competitive advantage. The leads and sales generated were another aspect that demonstrated the campaign’s effectiveness. Shareability is another positive feature that proves campaign effectiveness. Creatively, Recess Water created a “mood-enhancing” program to be sharable across various media platforms.
The marketing campaign message was also educative and effective in achieving desired objectives. Virality is another aspect that measures the campaign’s effectiveness. The marketing campaign was effective in realizing marketing objectives. Cost-effectiveness is another aspect that measures market success. The lower cost per click suggested that the “mood enhancing” program was effective. The high number of leads also reveals the importance of the marketing campaign.
