Remember that I’m the luckiest man in the world.
In the super bowl, among a lot of ads, the google ad attracts me most. This google 90-seconds ad shows how to use Google technology to help people remember important things in the whole life, especially for older people. The Loretta’s husband in the advertisement uses Google technology to record and categorize important moments in his and his wife’s life, such as favorite places, favorite movies, and their anniversary. At the end of this ad, the man said: “Remember that I’m the luckiest man in the world.”
Ads in emotional and human care
In the social media platform, lots of people comment that this ad makes them cry. I think the most important part of this ad is focusing on emotional and humane care. In the year 2019, two other advertisements brought me a similar touch. One is “see sound,” and the other is “changing the game” by Microsoft.
In the “see sound” ad, the company focus on turning sound to the word, which will alert deaf people what happens around them, because when you’re deaf, if you don’t see it, it’s as if it hasn’t happened.
The “changing the game” ad by Microsoft introduces a game device that could help disabilities to experience incredible things, like games. From packaging to practical experience, this device is very friendly and convenient for people with disabilities.
The most significant similarity between the three ads is that they focus on emotional transmission and humanistic care. Although Google technology can help everyone remember their lives, the advertisement chose the elderly as the main body of the image. It also emphasized the romantic love of the elderly in their lives. This ad touches the most vulnerable and sensitive part of the consumer’s emotions and resonates. Microsoft has selected children with disabilities as the main description, telling how to use the product to make these children have the same childhood as others. The transmission and touch of emotions in advertising can better attract and resonate with consumers.
“There are 9 million deaf households in the US alone, soon, one of them will see sound.” — See sound
“The experience of playing video games is now the same for everybody.” — Microsoft
Niche market and Unique needs
These three ads impressed me not only because of their emotional transmission but also because they focused on the critical needs of a few people. In the current market, many companies are committed to developing and researching products and services that are suitable for most consumers to increase their income and profits. However, the essential needs of a few people in this society still need to be resolved.
Google focuses on helping older people to remember their whole life. “See sound” is committed to assisting deaf people in seeing more life. Microsoft also spares no effort to support people with disabilities to have the same gaming life.
As the word in the google ads, “ a little help with the little things.” However, all of these little things will change someone’s life in a vast range. When a part of people’s living standards and quality are improved in a transformative manner, the results and influence they produce can make most people realize and remember.
Google and Super Bowl ad
While adhering to its brand value of “organize the world’s information and make it universally accessible and useful,” Google actively seeks space for development. Google makes full use of existing advantages, such as information integration, data search, and a powerful resource library, to solve consumer problems and meet consumer needs.
All these efforts by Google are actively pulling consumers into their brand culture. Until noon on February 9, 2020, this Google ad received 34 million views, nearly 80,000 likes, and more than 6,000 comments on YouTube. Most of the ads in this Super Bowl are far behind Google’s click and browse data.
I have to admit that I think Google ’s Super Bowl ad was a success. I remember and would like to share this ad and Google culture with my friends.
