Remember today is Father’s Day

While we have more marketing strategies and methods than ever before, the intense homogenization of competition is also very worrying. In a world full of brands offering the same products and services, customers are increasingly tired of the same old advertising campaigns.

No matter how the market conditions change, human behavior and psychology are still predictable and can be used. Viral content is viral because it touches people’s emotions. Understanding how to influence customers through psychological strategies can lay a very solid foundation for the brand. We’ve seen the importance of emotional connection in viral marketing. However, if you want to know how to make your content transmissible, you need to know how to reach your audience from an emotional perspective. After all, emotions are what force us into action, perhaps more than anything else in the world. Aviation Gin extends the viral content to Ryan, through Ryan’s demo as a father. Aviation Gin was used from the father’s point of view, thus arousing the emotions of the audience who were also fathers. Integrating this emotion into the content can deliver a more powerful feeling to the audience.

Aviation Gin has succeeded by leveraging “viral content dissemination.” Viral marketing is a way of connecting with an audience through an “element of uniqueness” that helps motivate, attract, and infect them. While anyone can try to do content marketing, few people know how to create a truly compelling interactive connection with an audience. For example, Aviation Gin’s “Peloton Woman”

There is no one-size-fits-all solution to viral content that will guarantee success all the time, but there are a number of steps and tricks that you can take to make it easier for your content to go viral. The most important thing is emotion. Aviation Gin used this method correctly to successfully market its products. This is what attracted me to Aviation Gin.